Bel accelerates its transformation strategy and innovates in its markets - “For All For Good” at the heart of a unique model - Seite 2

Responsibility at the heart of the Bel model

To bring to life the “For All For Good” signature reveled a year ago, Bel is taking concrete actions in five areas: sustainable agriculture, healthy food, responsible packaging, the fight against climate change and product accessibility. The Bel model, which combines responsibility and performance, is now reflected in the Group’s organization, reflects in the Group’s organization, which has chosen to combine Finance and CSR within a single General Management team headed by Frédéric Médard.

Bel is reinforcing its environmental commitments with an inclusive approach. In 2020, the Bel Group, with the expertise of the WWF France, structured a biodiversity policy aggregating the commitments made by the Group. The specificity of this approach is that it takes into account the entire value chain, from farm to plate.

Since October 1, 2020, Bel, which had already joined Act For Nature France, has continued its commitment by joining the international Act For Nature initiative at the international level, which brings together companies, public authorities, scientists and associations to create a true international collective dynamic to protect, enhance and restore biodiversity.

According to Cécile Béliot: “For the past year, we have been accelerating the Group’s transformation, with the conviction that a responsible and profitable growth is possible: an enlightened ‘capitalism’ that is moving from a logic of balance of power to a logic of value sharing, beyond any major stakes. This is what guides all the Group’s actions today.”

Innovation at the service of “eating better” and the environment

The Group is continuing to transform its brand portfolio by strengthening its strategy in three complementary areas: dairy, fruits and plant-based.

In 2019, 54 products were updated with nutrients-enriched recipes in markets where specific nutritional needs are expressed. Significant work has been done on simplicity with a new Kiri recipes that was just been launched using only French milk and cream, water, salt and ferments. It will be produced in Sablé sur Sarthe. In the spring of 2021, a brand new recipe for The Laughing Cow will be put on the market with an equally short list of ingredients.

Bel is also innovating through functional product lines. Babybel 5G Proteins was launched this year in several European countries. Babybel Plus, another line enriched with nutrients, will be launched at the end of 2020 in the United States and in Great Britain with one product containing probiotics and another one enriched with vitamins.