Accor Sets Ambitious Line-Up for New Hotel Openings in 2021 - Seite 2

Accor's luxury segment will also make headlines in 2021 with the Banyan Tree Doha in Qatar and Raffles openings in Udaipur and Jeddah. Fairmont will see the much-anticipated opening of the Fairmont Century Plaza in Los Angeles, along with Fairmont Windsor in England; Carton House, a Fairmont managed hotel in Dublin; Fairmont Ramla Riyadh; Fairmont Ambassador Seoul; and, Fairmont Tagazhout Bay in Morocco. Sofitel will bring French sophistication to several new destinations including Seoul, Hangzhou, and Adelaide.

Conversion opportunities also presented themselves in 2020 and will continue to be a growth driver in 2021 and beyond, as Accor has emerged as the partner of choice among independent hotel owners attracted to the company's renowned flexibility and ease of transition, its unmatched spectrum of brands, and its welcoming culture that celebrates authenticity, diversity and entrepreneurialism.

Across the Group's unrivalled brand portfolio, leading brands for conversion opportunities include The House of Originals (Luxury), MGallery (Upper Premium), Mövenpick (Premium), Grand Mercure (Premium), Mercure (Midscale), ibis Styles (Economy) and greet (Budget). Not surprisingly, these seven brands account for 43% of Accor's opening pipeline over the next five years. For example, MGallery will welcome several new hotels in key gateway locations this year, including Orchard Hills Residences Singapore – MGallery, The Silveri Hong Kong – MGallery, and The Porter House Hotel – MGallery in Sydney, Australia.

All of the Group's new properties are expected to open in full compliance with Accor's ALLSAFE hygiene and cleanliness label. The ALLSAFE label was established by Accor in mid 2020 to give guests the assurance of a third-party verified standard of hotel cleanliness and hygienic requirements. These standards were developed with and vetted by Bureau Veritas, a leader in operational testing, inspections and certifications.

For more information, the attached "notable openings" overview provides a high-level glimpse into some of the new Accor properties that guests and travel enthusiasts can expect to enjoy around the world in 2021.

Notable Openings - 2021

Northern Europe

• Fairmont Windsor Park – Luxurious health and wellness retreat near Windsor Great Park and Savill Gardens
• Carton House, a Fairmont managed hotel, Dublin – Fairmont's first hotel in Ireland, set on a historic estate dating back to 1176
• Swissôtel Kursaal Bern – Stunning mountain views and panoramic city vistas at this urban hotel connected to a convention center and casino
• Mondrian Shoreditch London – The brand's sixth property will be a European flagship and marks an exciting return to London
• Pullman Tbilisi, Georgia – Much-anticipated destination ideally located in the landmark Axis Towers
• Merici Hotel Sittard, MGallery – An 82-room urban retreat, set in a former Netherlands monastery in the historic city center of Sittard.
• JO&JOE Vienna Westbahnhof, Austria – Will open on the two upper floors of the future IKEA store at Westbahnhof.
• Ibis Lviv, Ukraine – Bright, modern and stylish hotel located in the center of this ancient city with historic and architectural heritage
• Ibis Baku, Azerbaijan – The first full Agora concept hotel in the region, located in the intriguing heart of Baku
• Ibis Styles Chelyabinsk, Russia – Inspired by a meteor and brought to life by one of the most acclaimed designers in Russia

Southern Europe