BlackRock Tops the First Fund Brand 50 Global Asset Manager Rankings - Seite 2

Top-10 global asset management brands ranked by share of total brand score

Rank	Fund Group

1

BlackRock

2

J.P. Morgan AM

3

Fidelity

4

Capital Group

5

Vanguard

6

PIMCO

7

Pictet AM

8

T. Rowe Price

9

Franklin Templeton

10

Allianz GIobal

Data source: Broadridge Fund Brand 50 2021

 

Additional findings from this year's study include:

• Interest in sustainability and thematic fund providers intensified across all regions, fuelled by end-investor demand and pending regulatory changes. Managers with distinctive 'green' credentials were notably popular in Europe.
• Building brand recognition through digital and social media was increasingly important in APAC to engage with younger tech-savvy audiences.
• The fastest-rising brands in Europe impressed selectors with strong performances in their most important brand attributes, including appealing investment strategy and client-oriented thinking.
• U.S. fund selectors tend to place their trust in a relatively small number of product providers with a broad investment offering and that have a product mix that works for the vast majority of their clients.

Asset managers, consultants and other industry stakeholders interested in receiving the in-depth Fund Brand 50 analysis can make requests via the Fund Brand 50 information page.