Green Thumb Industries Announces Launch of Leading Cannabis-Infused Social Tonic Brand Cann in Illinois Ahead of 4/20 Cannabis Holiday - Seite 2

The brand got its start in Venice, California in 2019 and became a quick local favorite for those in Hollywood due to its appeal to the growing number of entertainers and media personalities looking for healthier alcohol substitutes that still come with a fun social buzz. Unlike traditional cannabis products, Cann has gained broad appeal with the elusive mainstream or “canna-curious” consumer due to its clean ingredients and low THC level.

“In a newly recreational market like Illinois, there are many uninitiated cannabis consumers who want to start with a low-dose option,” said Cann co-founder Luke Anderson. “At just 2mg of THC per serving, Cann is one of the only products on the market that is enjoyable for even the most timid first-timer, so it presents a unique opportunity for dispensaries to earn trust and loyalty rather than sending them back to the liquor store where they likely came from.”

Adult-use cannabis sales in Illinois in March 2021 broke previous records at more than $109 million and medical sales reached over $35 million. Cannabis sales in Illinois totaled more than $1 billion in 2020 following the legalization of adult-use cannabis beginning January 1, 2020. The state of Illinois collected $175 million in tax revenue from cannabis sales in 2020 and is on pace for over $350 million in 2021 based on tax receipts so far this year.

In addition to launching Cann in April, Green Thumb is commemorating the one-year mark of cannabis being deemed essential amid the COVID-19 pandemic with a “Year of Essential” 4/20 campaign including promotions, giveaways and a live online conversation with Lizzie Post, author of “Higher Etiquette,” on April 19 at 4:20 pm PDT.

About Green Thumb Industries

Green Thumb Industries Inc. (“Green Thumb”), a national cannabis consumer packaged goods company and retailer, promotes well-being through the power of cannabis while giving back to the communities in which it serves. Green Thumb manufactures and distributes a portfolio of branded cannabis products including Beboe, Dogwalkers, Dr. Solomon’s, incredibles, Rythm and The Feel Collection. The company also owns and operates rapidly growing national retail cannabis stores called Rise. Headquartered in Chicago, Illinois, Green Thumb has 13 manufacturing facilities, licenses for 97 retail locations and operations across 12 U.S. markets. Established in 2014, Green Thumb employs over 2,400 people and serves thousands of patients and customers each year. The company was named a Best Workplace 2018 by Crain’s Chicago Business and MG Retailer magazine in 2018 and 2019. More information is available at www.GTIgrows.com.