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     151  0 Kommentare Third largest European plant based producer Vivera acquired by JBS S.A.

    São Paulo (ots/PRNewswire) - Purchase of Vivera, Europe's third-largest
    plant-based protein producer thrusts JBS into the plant protein market; the
    EUR341 million deal includes the three manufacturing units and a research and
    development center in The Netherlands

    JBS, the world's largest protein company and second-largest food producer, has
    entered into an agreement to purchase Vivera, Europe's third-largest plant-based
    food produced, for an enterprise value of EUR341 million. Vivera develops and
    produces a broad range of innovative plant-based meat replacement products for
    major retailers in over 25 countries across Europe, with relevant marketshare in
    The Netherlands, the United Kingdom and Germany. The deal includes three
    manufacturing units and a research and development center located in The
    Netherlands.

    The acquisition of Vivera strengthens and boosts JBS' global plant-based
    products platform. Strong growth is expected in this category throughout global
    markets. The deal will add a brand to JBS' portfolio that is well-established in
    consumer preference, strengthening the Company's focus on value-added products.

    Vivera, currently the largest independent plant-based company in Europe, will
    join other JBS initiatives such as Seara's, Incrível range, a market leader in
    plant-based hamburgers, and Planterra, with the OZO brand in the United States.

    "This acquisition is an important step to strengthen our global plant-based
    protein platform", said Gilberto Tomazoni, Global CEO of JBS. "Vivera will give
    JBS a stronghold in the plant-based sector, with technological knowledge and
    capacity for innovation".

    To nurture its entrepreneurial spirit JBS plans to manage Vivera as a standalone
    business unit with its current leadership team to remain in place.

    "Joining forces with JBS gives us access to significant resources and
    capabilities to accelerate our current strong growth trajectory and Vivera brand
    expansion", said Willem van Weede, CEO, Vivera.

    The deal was approved by the JBS board of directors and will be concluded after
    approval by the antitrust authorities.

    About JBS

    JBS is the world's second-largest food company and the largest in animal
    protein. With a global platform diversified by geography and type of products
    (poultry, pork, beef and lamb), the Company has over 245,000 employees in
    production units and offices on all continents, in countries like Brazil, the
    United States, Canada, the United Kingdom, Australia, and China, among others.
    In Brazil, there are over 145,000 employees, making the company one of the
    country's largest private employers.

    Worldwide, JBS offers an extensive portfolio of brands recognized for excellence
    and innovation: Swift, Pilgrim's Pride, Seara, Moy Park, Friboi, Primo, and Just
    Bare, among many others, which find their way every day onto the tables of
    consumers in 190 countries. The Company is also investing in correlated
    businesses like leather, biodiesel, collagen, personal hygiene and cleaning,
    natural wrapping, solid waste management solutions, recycling, metallic
    packaging and transport.

    JBS conducts its operations focused on the high quality and safety of its food
    products, and it adheres to best sustainability and animal welfare practices
    throughout its value chain. The Together for the Amazon program is part of this
    commitment. Besides fostering the sustainable development of the Amazon biome,
    promoting the conservation and sustainable use of the forest, it also
    incorporates improvements in the quality of life of the population living there,
    as well as the development of new technologies for preserving the environment.
    With the implementation of a blockchain platform, unrivalled in the animal
    protein sector, it will extend control not only over the direct suppliers of
    JBS, but also over their suppliers.

    About Vivera Foodgroup

    Vivera has been a pioneer in the development of vegetarian and plant-based meal
    components since 1990. The company with almost 400 employees with headquarters
    and 3 production sites in the Netherlands has since grown into one of the three
    largest producers in Europe. Vivera Foodgroup is only active in the vegetable
    products market and its mission is to stimulate the consumption of vegetable
    proteins.

    Vivera is committed to supporting consumers with the tastiest plant-based
    products. Vivera has an extensive and growing range of more than 50 tasty
    products. Vivera products are available in more than 27,000 supermarkets in 25
    European countries.

    Contact:

    Vivera Foodgroup
    Willem van Weede
    CEO
    Tel. +31 6 171 43 286
    Email: press@vivera.com
    Website: www.vivera.com. JBS S.A.
    Corporate Communication Office
    Tel. +55 11 3144-5364 | 4996 | 7997
    Email: imprensa@jbs.com.br
    Website: www.jbs.com.br/en

    Additional content: http://presseportal.de/pm/130637/4892960
    OTS: Vivera



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    Third largest European plant based producer Vivera acquired by JBS S.A. Purchase of Vivera, Europe's third-largest plant-based protein producer thrusts JBS into the plant protein market; the EUR341 million deal includes the three manufacturing units and a research and development center in The Netherlands JBS, the …

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