checkAd

Third largest European plant based producer Vivera acquired by JBS S.A.

Nachrichtenagentur: news aktuell
19.04.2021, 17:15  |  133   |   |   

São Paulo (ots/PRNewswire) - Purchase of Vivera, Europe's third-largest
plant-based protein producer thrusts JBS into the plant protein market; the
EUR341 million deal includes the three manufacturing units and a research and
development center in The Netherlands

JBS, the world's largest protein company and second-largest food producer, has
entered into an agreement to purchase Vivera, Europe's third-largest plant-based
food produced, for an enterprise value of EUR341 million. Vivera develops and
produces a broad range of innovative plant-based meat replacement products for
major retailers in over 25 countries across Europe, with relevant marketshare in
The Netherlands, the United Kingdom and Germany. The deal includes three
manufacturing units and a research and development center located in The
Netherlands.

The acquisition of Vivera strengthens and boosts JBS' global plant-based
products platform. Strong growth is expected in this category throughout global
markets. The deal will add a brand to JBS' portfolio that is well-established in
consumer preference, strengthening the Company's focus on value-added products.

Vivera, currently the largest independent plant-based company in Europe, will
join other JBS initiatives such as Seara's, Incrível range, a market leader in
plant-based hamburgers, and Planterra, with the OZO brand in the United States.

"This acquisition is an important step to strengthen our global plant-based
protein platform", said Gilberto Tomazoni, Global CEO of JBS. "Vivera will give
JBS a stronghold in the plant-based sector, with technological knowledge and
capacity for innovation".

To nurture its entrepreneurial spirit JBS plans to manage Vivera as a standalone
business unit with its current leadership team to remain in place.

"Joining forces with JBS gives us access to significant resources and
capabilities to accelerate our current strong growth trajectory and Vivera brand
expansion", said Willem van Weede, CEO, Vivera.

The deal was approved by the JBS board of directors and will be concluded after
approval by the antitrust authorities.

About JBS

JBS is the world's second-largest food company and the largest in animal
protein. With a global platform diversified by geography and type of products
(poultry, pork, beef and lamb), the Company has over 245,000 employees in
production units and offices on all continents, in countries like Brazil, the
United States, Canada, the United Kingdom, Australia, and China, among others.
In Brazil, there are over 145,000 employees, making the company one of the
country's largest private employers.

Worldwide, JBS offers an extensive portfolio of brands recognized for excellence
and innovation: Swift, Pilgrim's Pride, Seara, Moy Park, Friboi, Primo, and Just
Bare, among many others, which find their way every day onto the tables of
consumers in 190 countries. The Company is also investing in correlated
businesses like leather, biodiesel, collagen, personal hygiene and cleaning,
natural wrapping, solid waste management solutions, recycling, metallic
packaging and transport.

JBS conducts its operations focused on the high quality and safety of its food
products, and it adheres to best sustainability and animal welfare practices
throughout its value chain. The Together for the Amazon program is part of this
commitment. Besides fostering the sustainable development of the Amazon biome,
promoting the conservation and sustainable use of the forest, it also
incorporates improvements in the quality of life of the population living there,
as well as the development of new technologies for preserving the environment.
With the implementation of a blockchain platform, unrivalled in the animal
protein sector, it will extend control not only over the direct suppliers of
JBS, but also over their suppliers.

About Vivera Foodgroup

Vivera has been a pioneer in the development of vegetarian and plant-based meal
components since 1990. The company with almost 400 employees with headquarters
and 3 production sites in the Netherlands has since grown into one of the three
largest producers in Europe. Vivera Foodgroup is only active in the vegetable
products market and its mission is to stimulate the consumption of vegetable
proteins.

Vivera is committed to supporting consumers with the tastiest plant-based
products. Vivera has an extensive and growing range of more than 50 tasty
products. Vivera products are available in more than 27,000 supermarkets in 25
European countries.

Contact:

Vivera Foodgroup
Willem van Weede
CEO
Tel. +31 6 171 43 286
Email: press@vivera.com
Website: www.vivera.com. JBS S.A.
Corporate Communication Office
Tel. +55 11 3144-5364 | 4996 | 7997
Email: imprensa@jbs.com.br
Website: www.jbs.com.br/en

Additional content: http://presseportal.de/pm/130637/4892960
OTS: Vivera



0 Kommentare

Schreibe Deinen Kommentar

Bitte melden Sie sich an, um zu kommentieren. Anmelden | Registrieren

 

Disclaimer

Third largest European plant based producer Vivera acquired by JBS S.A. Purchase of Vivera, Europe's third-largest plant-based protein producer thrusts JBS into the plant protein market; the EUR341 million deal includes the three manufacturing units and a research and development center in The Netherlands JBS, the …

Nachrichten des Autors

Titel
Titel
Titel
Titel