SK-II STUDIO Returns with 'VS' - an Animated Anthology Series with a Big Purpose; Teams up with Olympic Athletes to Defeat "Kaijus" in Society
SINGAPORE, May 1, 2021 /PRNewswire/ -- Merging animation, live action and storytelling with a big purpose, global prestige skincare brand SK-II returns with its next SK-II STUDIO installment - 'VS', a groundbreaking animated anthology series to inspire every woman that they have the power to #CHANGEDESTINY.
'VS' Series by SK-II STUDIO is a collection of six animated films based on the life experiences of six Olympic athletes—Simone Biles, the world's most decorated gymnast, LiuXiang, world-record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team. They each explore what it means to take destiny in their own hands, overcoming societal pressures that often dictates how one should look, act and feel to be perfect.
Each film within the 'VS' Series by SK-II STUDIO explores different aspects of societal pressures that women experience: Trolls. Pressure. Image Obsession. Rules. Limitations. Machine-Like Mindsets. Brought to life in the form of a "strange beast" or "kaiju" in Japanese, each "kaiju" sheds light on the inner demon each athlete must defeat to pursue their destiny.
A mix of animation and live action, the 'VS' series spans across a broad range of genres including sci-fi, fantasy, action and sports. Each episode is independent, with its own universe and style, featuring the work from award winning animation studios—Imaginary Forces, Passion Pictures, Platige Image and C3 and original music from singer-songwriters like John Legend and Lexie Liu.
The 'VS' series released worldwide on 1 May 2021 with a global premiere in Hainan, China together with the debut of an immersive social retail pop-up store in Sanya's Haitang Bay Duty Free Shopping Centre in partnership with China Duty Free Group.
This is not the first time SK-II is entering untapped territory. Following its debut brand docu-drama "The Center Lane" by award-winning director Hirokazu Koreeda featuring the inspiring story of swimmer Ikee Rikako's return to competitive swimming, the global skincare brand once again transforms itself into a film production studio, merging entertainment with purpose in the #CHANGEDESTINY universe. Showcasing, once again, that purpose-led storytelling can be done in a totally unexpected way.