InvestCloud acquires Advicent and the NaviPlan platform

Strategic acquisition cements InvestCloud as the leader in financial planning technology, offering a unified digital experience across all wealth segments

LOS ANGELES, May 5, 2021 /PRNewswire/ -- InvestCloud, the global leader in cloud-based financial digital solutions, has announced a strategic acquisition of Advicent, the premier cash flow, trust and tax financial planning provider.

Advicent, a Vista Equity Partners portfolio company, provides financial planning technology for over 140,000 financial professionals across nearly 3,000 firms worldwide. Through its NaviPlan platform, Advicent creates scalable financial planning software through industry-leading APIs as well as cash flow and goal-based planning engines. It aims to help thousands of financial professionals and their clients understand and impact their financial future. Advicent's global headquarters are in Milwaukee, Wisconsin, and its European base is in the Netherlands.

InvestCloud is a global company specializing in digital platforms that enable the development of financial solutions, pre-integrated into the Cloud. It supports over $4 trillion of assets for more than 500 direct clients – including some of the world's largest banks. The company offers on-demand client experiences and intuitive operations solutions using an ever-expanding library of modular apps, to create powerful products.

The acquisition aims to create the world's leading financial planning solution. It does this by bridging the advisor-client communication gap by combining Advicent's cash flow, trust and tax financial planning engines with InvestCloud's digital client and advisor platform and existing market leading goal-based financial planning engines.

The acquisition comes as market volatility has accelerated a focus on financial planning – a market worth $52.9 billion in the US alone, and predicted to grow 3.5 percent in 2021. Advisors require connected experiences for their clients to enable seamless integration from financial plans to proposals, and on to implementation. The acquisition will give advisors a full-scope unified platform to achieve this, alongside providing client management and ongoing maintenance functions. It will offer a comprehensive digital experience across an advisor's entire book of business, from mass affluent to ultra-high-net-worth individuals.