RISE Financial Services, LLC, a Subsidiary of Siebert, Purchases Minority Stake in Hedge Connection Inc., A Woman-Owned and Patented FinTech Company Providing Capital Introduction Solutions - Seite 3

About Siebert Financial Corp.

Siebert Financial Corp. is a holding company that conducts its retail brokerage business through its wholly-owned subsidiary, Muriel Siebert & Co., Inc., which became a member of the New York Stock Exchange (“NYSE”) in 1967 when Ms. Siebert became the first woman to own a seat on the NYSE and the first to head one of its member firms. Siebert conducts its investment advisory business through its wholly-owned subsidiary, Siebert AdvisorNXT, Inc., a registered investment advisor, and its insurance business through its wholly-owned subsidiary, Park Wilshire Companies, Inc., a licensed insurance agency. Siebert conducts operations through its wholly-owned subsidiary, Siebert Technologies, LLC., a developer of robo-advisory technology. Siebert also offers prime brokerage services through its fifth wholly-owned subsidiary, Rise Financial Services, LLC, a broker-dealer registered with the SEC. Siebert is headquartered in New York City with offices throughout the continental U.S. More information is available at www.siebert.com.

About RISE Financial Services, LLC

To learn more about RISE Financial and RISE Prime, please visit www.RISEprimeservices.com.

About Hedge Connection Inc.

Hedge Connection, launched in 2005 by financial industry veteran Lisa Vioni and Co-Founder Rob Arthurs, is the only woman owned and run FinTech company offering a patented investor introduction solution for the alternatives industry. In 2020, Hedge Connection introduced an enterprise SaaS platform called Fintroz that can be licensed by institutions who want to offer capital introduction to their clients using this state-of-the-art technology. Since 2014, Hedge Connection has hosted a multitude of live events that complement the technology platform featuring thought leadership and one-on-one networking. Through technology and events, Hedge Connection has facilitated thousands of introductions between hedge fund managers and institutional investors.

To learn more about Hedge Connection, please visit http://www.hedgeconnection.com or contact us at [e-mail].

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