GODIVA LAUNCHES EXCEPTIONAL GLOBAL MARKETING CAMPAIGN "GODIVA IS CHOCOLATE" TO ELEVATE ICONIC BRAND'S EXPANSION TO SATISFYING EVERY DAY WANTS, NEEDS, AND CRAVINGS AROUND THE WORLD IN ADDITION TO ITS ICONIC GIFTING AND SEASONAL PORTFOLIO - Seite 2

GODIVA Is Chocolate will first launch in the U.S. market and will roll out globally over the next few months. The U.S. will feature spots across Over the Top Media, digital, social media (e.g. YouTube, Facebook, Instagram) and retail touchpoints through in store signage to reach consumers where they are. The campaign will also be featured in impactful Out of Home locations and billboards to further drive the message of the campaign. The ads will highlight GODIVA's product portfolio with four creative spots, each highlighting four of different GODIVA products, including: 

• Signature Mini Bars: Eight individually wrapped chocolate bars perfect for anytime, for anywhere, also taking care of the portion control
• Chocolate Domes: Multisensorial and textured experience. Three Layers of Deliciousness - Creamy, Crispy, Crunchy
• Masterpieces: Artfully crafted chocolates with elegant designs and luxurious fillings 
• Classic Gold Collection: Our new-to-market Iconic Gold collection chocolates now available where consumers shop every day. 

All products are available at U.S. retailers nationwide, in the chocolate aisle where consumers shop every day and on always open godiva.com

For more information on GODIVA and the GODIVA is Chocolate campaign, please visit GODIVA.com. GODIVA chocolates are now available for purchase online at GODIVA.com as well as in fine retailers, supermarkets, and drugstores.

About GODIVA Chocolatier
GODIVA Chocolatier, the global leader in premium chocolate, was founded in Brussels in 1926 by Belgian Chocolatier, Pierre Draps. With an established global footprint across more than 100 markets, GODIVA continues to extend its reach through an omnichannel approach, quickly expanding beyond formal gifting by investing in consumer-packaged goods as well as online sales. As GODIVA delivers upon its promise of "opening people's eyes to a more wonderful world," customers can expect to find GODIVA in many fine retailers, supermarkets, drug stores, online, and, depending on the market, at boutique retail locations, cafes, and GODIVA Delight, too. For GODIVA, being a responsible corporate citizen is a way of doing business. It's a promise the business keeps with every stakeholder: to take action today for a brighter tomorrow. To optimize its impact, and in alignment with the UN's Sustainable Development Goals, GODIVA focuses its efforts on Women's Empowerment and Sustainability. To learn more, visit GODIVA Cares.