DGAP-News

Media and Games Invest SE: Tapping Into an Additional Innovative Growth Opportunity by Proving Successful Reactivation of Games Audiences Through Connected TV

DGAP-News: Media and Games Invest SE / Key word(s): Miscellaneous/Product Launch Media and Games Invest SE: Tapping Into an Additional Innovative Growth Opportunity by Proving Successful Reactivation of Games Audiences Through Connected TV 16.05.2022 / 15:50 The issuer is solely responsible for the content of this announcement. Media and Games Invest SE: Tapping Into an Additional Innovative Growth Opportunity by Proving Successful Reactivation of Games Audiences Through Connected TV.

• MGI successfully piloted innovative re-engagement campaigns for console gamers via Connected TV (CTV) through its Ad-Software-Platform, with very good results
• Overall 34% lower Costs Per Mille (CPM) and 12x higher conversion rates compared to other available channels were achieved
• Product unlocks remarkable Customer Lifetime Value and at least Enterprise Value of gaming companies
• Unique MGI-product-offering is expected to further strengthen and grow the Company’s position in CTV, a substantial market that, according to eMarketer, grew 71% in the U.S. in 2021 and is expected to grow a further 75% in 2022

May 16, 2022 – Media and Games Invest SE ("MGI" or the "Company", ISIN: MT0000580101; ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange), a leading Ad-Software-Platform with proprietary first-party games content, today announced that the Group has unlocked previously untapped games console audiences for re-engagement on Connected TV (CTV) in a pilot project - which is the first of its kind in the industry and which opens up great potential for user acquisition as well as player lifetime expansion and Customer Lifetime Value in the games segment. MGI expects that this solution can further accelerate growth in its already strongly growing Connected-TV business on its Ad-Software-Platform providing an efficient solution to unlock enterprise value for gaming companies.