DGAP-News

tonies delivers very strong performance in the first half-year with continued momentum in international markets and confirms guidance for full-year 2022 - Seite 2

Group revenue increased by +36.8% YoY to EUR 38.5 million in the second quarter (Q2 2021: EUR 28.1 million) and for the first half-year 2022 revenue grew by +36.7% YoY to EUR 84.4 million (H1 2021: EUR 61.8 million). All regions contributed with at least double-digit revenue growth. On a regional basis, the strongest growth contribution was achieved in the US market, where revenue rose by more than +400% YoY. This performance was driven across all channels as we successfully continued to execute our growth strategy, including an ongoing strong brand build-up. Revenue in the profitable DACH market grew by +12.9% YoY driven by new product launches of Tonies figurines and new accessory categories. In Rest of World, revenue increased significantly by +172.6% driven mainly by UK and France. Beyond that, we further increased our presence in Europe via our newly launched European Webshop. Overall, the regional share of revenues outside of DACH increased from 9% in H1 2021 to 25% in H1 2022.

On the product side, Tonieboxes revenue was up by +39.0% YoY in the first half-year 2022 to EUR 20.6 million and Tonieboxes have now been activated in more than 100 countries. The revenue of Tonies figurines also showed a significant growth of +33.4% YoY to EUR 60.1 million driven by blockbusters such as Paw Patrol and Disney´s Rapunzel. The Accessories & Digital revenue increased by +94.8% YoY to EUR 3.7 million. Here, we expanded our portfolio by adding new categories including backpacks and wooden Tonie shelves.

Contribution margin (i.e. revenue after all revenue-related costs), increased from 24.3% of revenue in H1 2021 to 28.2% of revenue in H1 2022. We faced the expected headwinds on gross margin (H1 2022: 57.9% versus H1 2021: 60.9% in) due to higher material and logistics costs. However, we were able to supply our customers with planned product volumes and secured alternative sources of supply for scarce semiconductor chips. Additional benefits of our multiple-source procurement strategy as well as lower licensing costs, efficient fulfillment and mix effects had a positive impact on the contribution margin.