Now More Than Ever Americans Are Open To Exploring Their Sexuality, Hims & Hers’ Nationwide Survey Uncovers The Realities Of Sex In America Today

Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the trusted consumer-first platform focused on providing modern, personalized health and wellness experiences to consumers, is today releasing its first annual “Let’s Talk About Sex: The 2022 Report.” For how popular a topic sex is—online searches for “sex” yield nearly 11 billion results, 1.5X more results than people on Earth—a third of Americans say most of their sex education comes from pornography. The 2022 Report serves as a new educational resource, designed to uncover behaviors, trends, fears, fantasies and realities about sex in America.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220927005128/en/

Now More Than Ever Americans Are Open To Exploring Their Sexuality, Hims & Hers’ Nationwide Survey Uncovers The Realities Of Sex In America Today (Graphic: Business Wire)

The Report compiles responses from a nationally representative survey of Americans and reveals information such as:

• While 22% chose “more sex” will improve their sex lives, the majority of people (72%), express an interest in sex trends they haven’t tried (Roleplay among the top).
• 75% of America assumes other people have sex once a week or more; whereas only about half of Americans actually do.
• 79% of Americans have changed at least one behavior surrounding sex—from more proactively educating their children about sex to having less sex themselves—because of the overturning of Roe v. Wade.
• Half of America (including 50% of men and 47% of women) say it takes more than 10 minutes to reach an orgasm, with the average coming in at 14.09 minutes.
• 42% of America worries that if they don’t have frequent sex with their partner, their partner will cheat on them.
• Gen Z women are the most sexually exploratory demographic, with 42% not identifying as heterosexual, and 75% being interested in one or more emerging sexual trends—more than 2X as interested as older women.
• Nearly as many Gen Z women have watched porn alone in the past year (39%) as have Gen Z men (43%), whereas only 8% of Boomer women have watched porn alone in the past year compared to 51% of Boomer men.
• Half of men (53%) say porn has changed their perception of how long they should last and how erect their penis should be, and an equal 53% say porn has changed their perception of sex altogether.
• 63% of women—and about half (48%) of women 45 and older—are interested in a new or emerging sex trend; and 1 in 3 women (34%) say that if there were no societal norms, their sex life would be very different.
• 63% of America agrees with the statement, “My overall quality of life would improve if my sex life improved.”

“Our brand was founded on a strong belief in open and honest discussions about sexual health,” said Hilary Coles, co-founder and SVP of Brand & Innovation, Hims & Hers. “Talking about sex is still stigmatized, and tiptoeing around the topic only reinforces feelings of shame and embarrassment. In speaking with our customers and researching what information is available to the masses, we realized there is a clear need for a source of truth when it comes to sex in America. We carefully crafted this survey to ensure the findings would not only educate people about the realities of sex today, but also enable them to have more control and confidence when it comes to their sex life. Today, we’re celebrating people and sexuality in all of its forms and encouraging a positive dialogue about our experiences and curiosities.”