Second Annual ZETA LIVE Conference Grows to 8,000 Viewers With Themes Centered on Thriving Through Macro-Economic Changes, the Future of Marketing Intelligence, and Disruptive Innovation

Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, concluded its second annual digital marketing conference, ZETA LIVE 2022, on Thursday, September 29^th, focusing on the creativity within marketing and innovation. With a combined in-person and virtual attendance of approximately 8,000 viewers, the conference featured a lineup of world-renowned entrepreneurs, marketers, and business leaders, including former Apple CEO and Zeta Global Co-Founder John Sculley; mindfulness advocate, entrepreneur and author Dr. Deepak Chopra, MD; iconic NBA Hall of Fame player, coach, and executive, Isiah Thomas; prominent financier and philanthropist, Michael Milken; ZoomInfo Founder & CEO Henry Schuck; Mastercard CMO & CCO Raja Rajamannar; Pepsi CMO Todd Kaplan; Publicis Media CEO Dave Penski; Dentsu Media CEO Doug Rozen, and more.

During the second annual ZETA LIVE, sessions focused on enlightening and educating attendees about how the micro moments and emerging trends occurring throughout the consumer journey today are shaping disruptive macro movements across the digital economy and marketing ecosystem of tomorrow. With over half of the 50+ guest speakers representing women and people of color, the event’s panelists were as diverse as the market segments they represented. Attendees were able to learn first-hand from some of the most forward-thinking, innovative leaders in business and marketing about how to drive their marketing programs towards positive business outcomes, despite facing a challenging economic climate that is influencing shifts in consumer buying preferences and brand sentiment.

“In times of economic uncertainty, marketers must always be prepared to evolve their marketing and business strategies in order to stay relevant with consumers, meaningfully engage their customers, and remain ahead of their competition,” said Zeta Co-Founder, Chairman, and CEO, David A. Steinberg. “Curating a collection of panels and keynotes that attracted approximately 8,000 in-person and virtual viewers is a testament to the critical importance of digital marketing ‘done right’ in today’s challenging, rapidly shifting market conditions. We were excited to bring many of the conversations Zeta has with marketing leaders daily into a broader forum to help other brands adapt and strengthen their own approach to marketing.”