Hotel Lobby Shop Snack Assortments Impact Hotel Brand Image, Travelers Want Healthier Options According to Nightfood Independent Survey

TARRYTOWN, NY, May 17, 2023 (GLOBE NEWSWIRE) --

Frequent travelers are disappointed with snack options in hotel lobby markets. 92% agree healthier options are needed.

via NewMediaWire – Nightfood Holdings, Inc. (OTCQB: NGTF), the company pioneering the sleep-friendly nighttime snack category, announced that HOTELS Magazine reported on the results of consumer research assessing attitudes of frequent travelers towards hotel snack shop product selection.  

The survey indicated that hotel marketplace snack assortments influence how travelers perceive hotel brands.  Unfortunately, the majority of guests are disappointed by current hotel snack selections, with an overwhelming 92% agreeing that hotels should have more healthy and better-for-you options for guests.  

When asked to characterize the typical snack assortment in hotel lobby shops 73% of participants characterized them as either “unhealthy” or “very unhealthy” and 85% of travelers agreed that they would buy more snacks from hotel lobby shops if more better-for-you options were available. 

A total of 1,039 recent business travelers participated, and over 80% of respondents belong to at least one major hotel loyalty program such as Choice Privileges, Hilton Honors, Marriot Bonvoy, and Wyndham Rewards. The survey was conducted by third-party research platform Centiment on behalf of Nightfood and HOTELS Magazine.

Traveler dissatisfaction in snack shop selections can damage a guests’ perception of a hotel brand.  77% of travelers said the selection of lobby shop snacks either somewhat influences (52%) or strongly influences (25%) their perception of a hotel chain.

When exploring specifically what might influence purchase decisions, 81% of respondents indicated more healthy snacks such as yogurt and fruit would either very much influence or somewhat influence them to buy snacks in their hotel.  77% said availability of additional “better-for-you” versions of traditionally indulgent snacks would do the trick, and 71% specifically identified snacks formulated to support better sleep would influence their decision to buy.

“I’m not surprised that the majority of travelers are dissatisfied with the snack selection currently in hotel lobby shops because I hear it frequently,” commented Nightfood CEO Sean Folkson.  “The research indicates that, even if they don’t choose a healthier option on any given night, guests will reward hotels that make those healthier options available.”