From Racing Hearts to Waves of Nausea, Zevo Confirms 71% of Americans Suffer From Bugxiety

Although the average home has more than 100 kinds of bugs living in it¹, most Americans are woefully unprepared to deal with them. Why? Turns out the majority of the population (71%) suffer from a fear of bugs² – or what Zevo dubs “bugxiety.”

Procter & Gamble’s (NYSE: PG) Zevo recently conducted a 2023 survey to learn more about consumer attitude toward bugs and how they respond to being around the little critters. Ready for some interesting findings?³

• More Americans rated their anxiety of bugs (46%) higher than their anxiety of getting fired (44%)
• Fourteen percent of Americans said they wouldn’t marry someone who suffered from bugxiety
• And there are even a handful of people who confessed to crashing their car to escape from bugs!

Despite the high number of Americans with bugxiety, most are in a reactive mode when it comes to bugs. Thankfully, Chetan Parekh, Vice President & General Manager of Zevo at Procter & Gamble says Zevo has a proactive and effortless solution. “Bugs are inevitable, especially in the summer months, but our best-selling Flying Insect Trap continuously attracts and eliminates a variety of flying insects without disrupting your daily life – and helps you achieve a whole new level of clean and calm.”

Given fear and stress are commonly associated with bugs instead of the zen you can get from Zevo, it is no surprise that bugs impact everyday life. Many respondents shared their extreme reactions to spotting bugs at home and even at work. Survey respondents admitted*:

“I've ran down the street screaming at the top of my lungs, looking like a fool in front of a lot of people.” – 34 year old male

“I would not go back into my office at work (because I saw a roach) until a coworker showed me the corpse of that bug.” – 49 year old female

For those who suffer from bugxiety, bugs aren’t just “bugging” them. Forty-eight percent of Americans say it directly affects their daily life in more ways than one.⁴ For example, 1 in 3 Americans thought about burning their home after finding bugs.⁵ Crazy, right? However, there are effortless alternatives to help those suffering from bugxiety feel some relief and achieve a whole new level of calm. No need to react with fear or stress (or practice relaxation techniques!): just plug or spray and walk away.