Upwork Launches New Generative AI Tools and Services Hub, Creating Central Destination for Skilled AI Talent and Work

Generative AI-enabled experiences for talent and businesses on Upwork accelerate the movement towards AI-empowered workforces

SAN FRANCISCO, July 11, 2023 (GLOBE NEWSWIRE) -- Upwork (Nasdaq: UPWK), the world’s work marketplace, today announced a major expansion of AI offerings and resources, making Upwork the preeminent destination for businesses to find trusted AI talent and solutions, and for skilled professionals to find flexible AI work opportunities and access to emergent generative AI tools.

The launch is headlined by Upwork’s new AI Services hub, an interactive experience that connects companies with some of the most skilled independent professionals in AI fields from across the globe, along with new beta features powered by OpenAI technologies that help customers get work done faster and more effectively on Upwork. Additionally, Upwork has partnered with Jasper, a leading generative AI content generation platform, to offer talent on Upwork modern generative AI tools that fuel increased productivity and work quality.

“Disruptive technology and platform shifts create new opportunities. We recognize generative AI will be a force-multiplier for both talent and businesses of all sizes that rely on our platform, enabling anyone who comes to Upwork to get work done to achieve their true business objectives,” said Dave Bottoms, general manager and VP of product for the Upwork Marketplace. “We are always looking for ways to empower our customers with the tools and streamlined experiences they need to work smarter to achieve those goals. The combination of platform improvements, product partnerships and the resources we’re launching today are important steps forward in delivering on that promise of continued innovation.”

Upwork has seen significant adoption of generative AI among independent professionals and businesses on its platform, with over 450% growth in weekly job posts related to generative AI compared to last year. To support this demand, Upwork unveiled its new AI Services hub, bringing AI-related work, skills and tools together into one place for customers. Today, talent working on the Upwork platform represent more than 250 unique AI skills, meaning businesses of any size can find the right expert for any AI job.