EQS-News

Innovative startup joins HORNBACH Group: HORNBACH Baumarkt AG acquires Seniovo, the market leader for barrier-free bathroom conversions

EQS-News: HORNBACH Baumarkt AG / Key word(s): Takeover Innovative startup joins HORNBACH Group: HORNBACH Baumarkt AG acquires Seniovo, the market leader for barrier-free bathroom conversions (news with additional features) 27.11.2023 / 08:00 CET/CEST The issuer is solely responsible for the content of this announcement. Innovative startup joins HORNBACH Group: HORNBACH Baumarkt AG acquires Seniovo, the market leader for barrier-free bathroom conversions

Berlin/Bornheim (Palatinate), November 27, 2023. HORNBACH Baumarkt AG is taking over Seniovo, a Berlin-based startup specializing in barrier-free bathroom conversions, as of December 1. The DIY retail group is thus successfully acquiring the market leader for this range of services.

“I am delighted that we have been able to bring Seniovo’s Managing Directors Jonathan Kohl, Florian Stiebler, and Robert Schneider on board, as well as the whole startup team. Seniovo will contribute a whole range of fresh perspectives and expertise to serial, standardized bathroom refurbishment, further underlining HORNBACH’s competence in this area”, explains Christa Theurer, a member of the Board of Management of HORNBACH Baumarkt AG. By bringing all project participants together and coordinating the whole course of the project, the startup has a consistent focus on its customers.

“We are a platform for barrier-free and senior citizen-friendly conversion work. Here, we digitalize the whole value chain to provide our customers with a full-service package: from offer compilation to applying for grants and obtaining permission from landlords, through to professional implementation. Together with HORNBACH, we will now be able to offer our services to even more customers and partners. I am thrilled by this recognition of our work to date and look forward to making further progress on this course together”, comments Jonathan Kohl, founder and Managing Director of Seniovo.

“Given demographic change, the topics of barrier-free conversion work and age-appropriate living offer many opportunities for HORNBACH’s ongoing positive business performance. Taking over Seniovo is a further step that will help to promote our strategy”, remarks Christa Theurer.