Grayscale Investments and The Harris Poll Survey Reveals 73% of Voters Agree Presidential Candidates Should Have an Informed Perspective on Innovative Technologies Like Crypto and AI - Seite 2

Crypto familiarity and favorability is greater among younger voters. Gen Z and Millennials are significantly more likely than their older counterparts to be familiar with crypto (67% and 67% versus 28% of Boomers), own crypto (31% and 35% versus 5% for Boomers), and view it as a good long-term investment (38% and 35% versus 5% for Boomers).

In fact, crypto is the single most popular investment type for young voters. More Gen Z and Millennials own crypto (31%; 35%) than equities (17%; 24%), and a majority of Gen Z and Millennial voters agree that "crypto and blockchain technology are the future of finance" (54%; 58%).

Crypto has captured the interest of American voters across political parties. 73% of voters agree that presidential candidates should have an informed perspective on innovative technologies like crypto and AI, and 17% of Republicans and 20% of Democrats reported that they hold a crypto asset among their investments. Democrats primarily believe that crypto can help create more inclusive access to the financial system (32%), while Republicans most commonly select “creating new job opportunities” (24%) as what they believe crypto could help address. Democrats gravitate towards Bitcoin primarily as an investment in the future of blockchain technology (68%), while Republicans tend to view Bitcoin as a digital form of gold or hedge against inflation (39% versus 35% for Democrats).

Nearly half of voters are waiting for greater U.S. regulatory clarity around crypto. 46% of voters say that they are waiting for additional policies before investing in crypto, and 48% say that additional policies or regulation around crypto would make them more likely to invest.

Methodology
This survey was conducted online by The Harris Poll on behalf of Grayscale via its Harris On Demand omnibus product within the United States between November 27 - 29, 2023. 2,090 total adults were surveyed, including 1,759 adults (ages 18+) that plan to vote in the U.S. 2024 presidential election. Data were weighted where necessary by a variety of factors – including age, gender, race/ethnicity, region, education, marital status, household size, household income, employment, and propensity to be online – to bring them in line with their actual proportions in the population.