Blender Bites Recognized as a 2024 Product of the Year USA Award Winner

40,000 American Shoppers Voted Power Berry, Liquid Sunshine, and Daily Defen-C as Most Innovative Product in Healthy Beverage Category of 2024

VANCOUVER, British Columbia, Feb. 09, 2024 (GLOBE NEWSWIRE) -- Blender Bites Limited (the “Company”, “Blender Bites” or “Blender”), (CSE: BITE, FWB: JL4, WKN: A3DMEJ), is pleased to announce that Power Berry, Liquid Sunshine, and Daily Defen-C, three flavors of Blender Bites’ nutrient-packed 1-Step Smoothies, have been recognized as winners of the Most Innovative Product in Healthy Beverage Category of the 2024 Product of the Year USA Awards. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation, and Power Berry, Liquid Sunshine, and Daily Defen-C are awarded the highly acclaimed honor of the best product within the Healthy Beverage Category.

Recognized as a globally established seal of approval, Product of the Year has operated for 16 years in the United States, and over 30 years globally, supporting shoppers as a trusted guide to the best new products on the market, both online and in-store. With more consumers minding budgets and being more selective in their purchasing, the Product of the Year red seal is a distinctive mark that helps consumers cut through the masses of product on shelves to locate the best new products that stand out in the points that matter, such as thoughtful design, quality and innovation. By allowing shoppers to easily identify the top trendsetting products on the market, voted on by 40,000 fellow consumers, the emblem also serves as a valuable marketing tool for brands to build consumer awareness, especially among competitors within their respected spaces.

"With today’s consumers looking for ways to cut costs, while still craving new and innovative products, Product of The Year helps to connect them to the latest products worth purchasing that are smarter, more efficient, and easier to use," said Mike Nolan, Global CEO of Product of the Year Management. "Shoppers have confidence trusting any product with our iconic red seal, as they know they are backed by the opinion of 40,000 Americans as the foremost innovative products in their respective categories."