Spring Blossoms at the Macy’s Flower Show - Seite 2

Born in Provence, the legendary Miss Dior debuted in 1947 by Christian Dior as the Maison’s first perfume creation. Named for his much-loved sister, Catherine Dior, who shared his passion for flowers, the legendary chypre accord brings together jasmine and roses, and serves as the olfactive representative of Monsieur Dior’s eternal vision of youth and femininity.

The journey begins in a field of roses, inspired by the gardens of Monsieur Dior’s Chateau La Colle Noire and the Grasse rose fields. A visit to the Miss Dior Gallery awaits, where guests can discover Miss Dior Parfum, a new composition by Francis Kurkdjian, Dior Perfume Creation Director, that reinterprets the initial olfactory inspiration of Miss Dior and infuses it with today’s youthful spirit.

The journey ends in a pop-up boutique also located on the Upper Mezzanine, where guests can further discover and engage with the Maison’s iconic fragrances, skincare and makeup collections, as well as events, personalization and consultation services. Guests can also discover the world of Miss Dior beyond Macy’s Herald Square through an interactive Christian Dior Parfums augmented reality experience created exclusively for the Macy’s Flower Show.

For further information on the Miss Dior: From Flower to Fragrance Macy’s Flower Show experience and pop-up, please visit macys.com.

Macy’s Live

Macy’s Live will share an exclusive look at this year’s botanical and fragrance celebration with fans far and wide. Episodes will feature Macy’s designers and fragrance experts from Christian Dior Parfums as they discuss the design and exclusive product created for the 49^th Macy’s Flower Show.

Tune in on March 28 for a LiveBeauty episode featuring Christian Dior Parfums and on April 2 for an additional episode spotlighting exclusive merchandise created for this year’s Flower Show. For additional information on Macy’s Live, please visit macys.com/macyslive.

For additional information about the 2024 Macy’s Flower Show, including a listing of Christian Dior Parfums special events, please visit macys.com/flowershow.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks and Macy’s Thanksgiving Day Parade and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation that empowers more voice, choice, and ownership for our colleagues, customers, and communities.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240315182685/en/

The Macy's Stock at the time of publication of the news with a fall of -0,69 % to 19,37EUR on Tradegate stock exchange (18. März 2024, 11:23 Uhr).