Clinique Launches in the U.S. Amazon Premium Beauty Store
Clinique, a dermatologist brand based on powerful efficacy with rigorous safety, announces its debut in the U.S. Amazon Premium Beauty store, providing broader access to its clinically proven skincare and makeup solutions and dermatological education. Clinique marks the first of a select few brands within The Estée Lauder Companies’ portfolio to open a storefront in the U.S. Amazon Premium Beauty store.
Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies said, “We are thrilled to be strategically expanding our consumer reach in the U.S. as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique today. Clinique launches with its dermatologist guided skincare and makeup products, which can be quickly delivered to consumers’ doorsteps, along with engaging and educational features such as our Clinique Skin Analysis tool.”
Within the Clinique brand store in Amazon Premium Beauty, customers will be able to discover and learn about the brand’s allergy tested and 100% fragrance free products–including formulations and clinical testing, product comparisons, and regimen recommendations. Newly created for the launch is the Clinique Skin Analysis tool. Developed with Clinique’s Guiding Dermatologists, this interactive questionnaire in Amazon Premium Beauty will custom-fit a skincare regimen for Clinique’s consumers, ensuring a simplified and personalized skincare journey, with recommended products available for purchase from Amazon’s Premium Beauty store.
“We are delighted to introduce Clinique to new consumers in the U.S and make it accessible for the beauty-savvy community in the Amazon Premium Beauty store,” said Michelle Freyre, Global Brand President, Clinique. “This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the U.S. Education has always been an integral part of Clinique and we are excited to bring this aspect of our brand to Amazon customers in the U.S.”
Lesen Sie auch
Amazon customers will be able to discover, shop, and experience a wide selection of Clinique’s beloved skincare, makeup, fragrance, and men’s products. This will include Clinique’s skincare bestsellers such as Dramatically Different Moisturizing Lotion+, Moisture Surge 100H Hydrator and the Clinique Smart Clinical Repair Line, as well as makeup bestsellers like Even Better Makeup, High Impact Mascara and TikTok favorite Almost Lipstick in Black Honey. Clinique Happy, the brand’s iconic fragrance with neurosensory benefits, will also be available. Customers can start shopping now at http://www.amazon.com/clinique. Prime members enjoy fast, free shipping on every order.