Advanced Gen AI Capabilities to Boost Vonage Conversational Commerce Offering

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), has announced the launch of generative AI for Vonage Conversational Commerce, powered by Jumper.ai. Leveraging advanced generative AI capabilities that are seamlessly integrated with its Conversational Commerce solution, Vonage is arming businesses with the tools to create real-time and personalised connections with customers across platforms, delivering more meaningful customer data and streamlining operations through automation.

These generative AI-powered updates to the Vonage Conversational Commerce solution, such as the addition of a marketing template content generator, live chat assistance and intuitive knowledge base inquiries are making an impact across customer touchpoints for today’s enterprises, including agent, marketing and customer support teams.

Live Chat with AI-Powered Assistance

Core to these new generative AI-powered capabilities is an AI-powered assistance in live chat interactions, helping agents tailor their responses and provide better customer service in real-time. By improving and accelerating live chat responses to customers, as well as rephrasing functionality to ensure precise communication by allowing agents to refine their tone and responses, the power of AI is helping businesses to enhance agent productivity and overall communication effectiveness.

WhatsApp Marketing Templates for Automated Content Production

Also included in this new offering is a content generator, designed for crafting WhatsApp-based marketing templates that empower brands to speed and simplify the production of diverse marketing content and significantly reduce the workload on marketing teams. By significantly reducing the time and resources to craft diverse marketing messages, marketing teams are better equipped to run multiple campaigns while still ensuring the message resonates with the individual customer. With these intuitive templates, businesses are unlocking the kind of connections that drive real leads and ultimate profitability.

Knowledge Base with AI-Powered Answers

AI-powered answers through the offering’s Knowledge Base also help reduce human dependency and allow a knowledge base AI bot to interpret user queries, parse through knowledge base documents and answer user queries directly. By utilising documents uploaded as the knowledge base to respond to queries and streamline customer support, Knowledge Base eliminates the need for canned, impersonal responses, delivering a more personalised experience for the customer.