Telefónica Vivo and Ericsson bring next-generation TV to Brazil - Seite 2

Ronaldo Dias, Head of TV Compression, Latin America, Ericsson, says: "This is a breakthrough deal for Ericsson as it's the first deployment in Latin America of the Ericsson AVP 4000 powered by our new video chip, as well as our first video-processing contract with Vivo - reaffirming our long-term innovation partnership with Telefónica. We are the only vendor that can blend a deep insight into consumer habits, expertise in the fields of networks, consulting and systems integration along with 20 years of video- compression technology leadership to help operators maximize their revenue opportunities in this rapidly evolving area of media consumption."

Ericsson predicts that by 2020, there will be 50 billion connected devices, 15 billion of which will be video-enabled. To meet changing consumer demands, operators must deploy new services within the constraints created by limited bandwidth, spectrum and legacy networks.

Ericsson's compression team has been instrumental in developments that helped trigger the transformation of the TV landscape, and has been recognized with multiple Emmy Awards - including one in 2008 for the pioneering development and deployment of MPEG-4 AVC systems for HDTV.

NOTES TO EDITORS

Media Kit: Ericsson's role in the TV industry
Time to Play - Media Vision 2020
Ericsson defines the consumer TV experience of 2020
Ericsson to enable global video platform for Telefónica Digital
Ericsson supports Terra for 3D and HD delivery of Olympic Games in Latin America

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