Zumigo Launches Industry's First Location-Based Merchant Payments Validation Service to Prevent Credit Card Fraud During Online Purchases - Seite 2

Zumigo Assure Payments also supports the tremendous growth in smartphone-based mobile commerce. By enabling merchants to augment their existing shopping carts with secure automated form population, cart abandonment can be reduced along with fraud. With just a few pieces of identifying data, the phone owner's name, address and payment credentials can be loaded into the shopping cart. 

"Since merchants own the risk of online purchases, Zumigo now offers a new way for them to mitigate that risk and prevent payments fraud and e-Commerce losses," said Zumigo Founder and CEO Chirag Bakshi. "Consumers will opt for convenience over security if the security is too complex, and with Zumigo users don't need to alter how they conduct online purchases. Merchant customers turn to us to help them identify and authenticate users and reduce fraud that is so rampant with e-Commerce."

Zumigo's cloud-based services are enabled with simple API integrations into a merchants' existing shopping cart to verify identity and location of a user's mobile device to prevent fraudulent transactions. Solutions can be deployed to a traditional website, mobile web or mobile app. Beyond consumer consent to verify data, there are no extra steps, such as PINs to enter. Zumigo uniquely authorizes transactions through customer location and identifies the right customer with the right device, using location and network data across all global networks and mobile devices. 

Availability
The new solution is available today. For more information, email [e-mail]. 

About Zumigo
Zumigo is pioneering a new generation of mobile services predicated on providing a richer experience for customers through more relevant, context- based information. Its global solutions support marketing to customers with location in context, and securing financial transactions using mobile infrastructure. Zumigo is led by veterans of the mobile and financial industries with years of experience in developing and managing mobile solutions for some of the world's largest carriers and enterprises. Headquartered in San Jose, Calif., Zumigo is a venture backed company. For more information, please visit www.zumigo.com.

Note 1 - LexisNexis®, "2014 LexisNexis® True Cost of Fraud(SM) Study," Aug. 2014.

Zumigo is a registered trademark of Zumigo Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

Contact:
Dan Spalding
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