Lands' End Swim

Suited To Instill Body Confidence

DODGEVILLE, WI--(Marketwired - Mar 1, 2017) - One piece, tankini or bikini? Plus size, tall or petite? Perhaps a little tummy control? Lands' End (NASDAQ: LE) now offers women more choices in swimwear -- and easy online shopping tools -- so they'll not only look great, but feel confident in their swimwear. Lands' End has launched its 2017 swim collection with on-trend styles designed with every body, taste and need in mind.

Swimwear that Suits
"Whether she's looking for swimwear with minimal coverage or targeted control, we want her to be confident -- to know that she's got a suit that uniquely suits her," said Pierre Colorado, divisional merchandise manager for swim, Lands' End. "We've created nine swim collections with endless options -- from cover-ups to control suits -- so that this swim season, there's truly something for every body."

Dive Into Swim
Lands' End swim is now easier to shop with an advanced, mobile-friendly Swim Finder tool providing personalized swimsuit recommendations based on body shape, silhouette, coverage, control and more. Women can also shop myriad styles that are available in sizes ranging from 0 to 26W, G-cup, petite, tall, tall plus, and mastectomy.

With its largest assortment of two-piece bikini and tankini swimsuit options, Lands' End has also launched a new Mix & Match tool to build the perfect swimsuit. Whether by computer or mobile device, women can visually pair bikini and tankini tops with the collection's assortment of bottoms by simply scrolling back and forth between pieces, then selecting the color.

Swimming in Style
Nine complete swimwear collections offer style to suit any taste. From the feminine detailing in the Sea & Sky, Costa D'Oro and Lands' End Canvas collections to athletic styles in the LE Sport and AquaSport collections, women have more options in form and function.

The Slender Suit^® and Shape & Enhance™ collections feature comfortable control in modern silhouettes, prints and colors. Clever "line art" textured fabric in the Texture collection functions as swimwear camouflage, smoothing any shape.

Build Your Perfect Suit with Beach Living^®
By far the largest collection from Lands' End swim, Beach Living offers an extensive assortment of tops and bottoms that customers can mix and match to create the perfect swim wardrobe. Beach Living takes women from the pool to the party with coordinating swim and cover-up options. As an added bonus, all Beach Living separates feature UPF 50 protection plus various control and bra options throughout.