MULTIMEDIA UPDATE - New Age Beverages Corporation Begins Rollout of Aspen Pure(R) Probiotic Across Ahold Delhaize Banners Throughout the US

DENVER, CO--(Marketwired - Oct 10, 2017) - New Age Beverages Corporation (NASDAQ: NBEV), the Colorado-based leading all-natural and organic healthy functional beverage company whose brands include Xing^®, Aspen Pure^® Probiotic, Búcha^® Live Kombucha, Marley^®, and Coco-Libre^®, today announced the expansion of Aspen Pure^® Probiotic throughout the more than 2,000 Ahold Delhaize banner stores across 23 states, with particular strength along the East Coast in the United States.

New Age's Aspen Pure® Probiotic water is the world's first probiotic water with more than 10 billion live colony forming units (CFU's/probiotics) in every serving. Aspen Pure® Probiotic includes 12 different probiotic strains yet maintains the same clean, crisp finish of the original Aspen Pure® Rocky Mountain Water. The product, that is shelf stable (no refrigeration required), and has been formulated with 2 years of shelf life, was developed internally at New Age earlier in the year and was test marketed in New Age's own direct-store-distribution (DSD) system in Colorado since that time.

Jay Barrow, Head of Marketing commented, "We learned a lot about consumer communication, retail execution at the point of sale, pricing, and brand placement in our initial test market in our own captive market in Colorado. This helped refine our messaging for consumers to understand the digestive health and immunity benefits of Aspen Pure® Probiotic. Now with the launch with Ahold's banners we can implement that optimized sales and marketing execution mix to drive superior retail sell through."

Aspen Pure Probiotic began shipment and shelf placement this week across the first 700 stores within the Ahold banners including Stop & Shop New England, Stop & Shop New York, Giant Carlisle, and Giant Landover. Priced similarly to other premium waters, New Age will execute a number of marketing and sales activities to initially drive awareness and trial of the new Aspen Pure® Probiotic brand.

Although New Age decided to initially narrow distribution in its home market to ensure success and refine its execution, it has also recently begun shipment to some of its key distribution partners in its strongest markets in the West and Southwest US, and began a test with a major national pharmacy chain operator. Collectively the rollouts are expected to have a material impact on financial performance, beginning immediately in Q4 2017.