Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos

KITCHENER, ON--(Marketwired - October 24, 2017) - Vidyard, the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

High-growth B2B technology organizations including HubSpot, Terminus, League and PostBeyond use Vidyard to connect with more buyers and close bigger deals, faster:

• HubSpot, the inbound marketing and sales software leader, found that sales reps using personalized video generated 4x more sales opportunities.
• Terminus, the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate.
• League, the industry leader in digital health, uses personalized video to cut through the noise of email and has achieved 3x higher response rates and boosted sales performance across the board.
• PostBeyond, a leading employee advocacy platform, uses video in their sales process to build trust, establish authenticity, and strengthen relationships with their buyers which has led to accelerated sales cycles.

HubSpot

HubSpot is always on the lookout to help their sales reps book more meetings. Recently, they empowered a select group of sales reps with personal video messaging, powered by Vidyard, and saw an increase in sales opportunities of more than 4x.

Ali Powell, a principal account executive at HubSpot, found that personalized video gave her a better way to show prospects that she was not just writing random emails to anyone and everyone who popped up on her CRM view. Ali was able to Get to a Yes or a No Faster, and thinks that all sales reps need to use video prospecting.

"We get to have many different types of conversations now through video, text, in-person meetings and conference calls; so our collective ability to build trust is increasing. Video is the next frontier when it comes to connectivity and building trust. It's now part of the equation to building a strong sales and marketing engine," says Hunter Madeley, Chief Sales Officer at HubSpot. "At HubSpot, we need to put the best sales tools into the hands of our sales reps so that prospects and customers will want to engage with us. Video helps reps create that genuine, personal trust that's necessary for a financial transaction to play out."