NexOptic Developing Transformative Outdoor Recreational Consumer Product with Award-Winning Firm "NewDealDesign"

VANCOUVER, BC--(Marketwired - November 20, 2017) - NexOptic Technology Corp. ("NexOptic") (OTCQX: NXOPF) (TSX VENTURE: NXO) (FRANKFURT: E301) (BERLIN: E301)

For the audio version of today's news release please visit https://nexoptic.com/news/

NexOptic Technology Corp. ("NexOptic") (OTCQX: NXOPF) (TSX VENTURE: NXO) (FRANKFURT: E301) (BERLIN: E301) is pleased to announce that it has engaged NewDealDesign of San Francisco, California, a global leader in strategic technology design, to aid the Company in developing its first consumer product for the sport optics and outdoor recreation markets. NexOptic's first consumer product will be based on the Company's innovative Blade Optics™ lens technologies and modern electronic interfaces.

NewDealDesign, led by its Founder and President Gadi Amit, is the strategic technology design firm behind some of the most innovative and market-winning products created over the last two decades. The team integrates cutting-edge technology, culture, and physical and digital experiences for the world's top brands like Intel, Microsoft, Google, Fitbit, Comcast and many more.

Since its founding in 2000, NewDealDesign has received over 100 design awards, including Fast Company Magazine's Most Innovative Design firm of 2016. The studio has produced some of the most iconic work in its industry, including the entire line of Fitbit Fitness Trackers. It also worked on the Google ARA modular phone and the Lytro camera.

Gadi Amit, President and founder of NewDealDesign, stated: "I believe humans are curious and always strive to discover a better, more meaningful view of our world. With NexOptic's technology, we have the potential to transform the human experience of the outdoors and make it far more sharable, social and inclusive."

In 2013, Michelle Obama presented NewDealDesign with the United States National Design Award for their unrelenting commitment to crafting delightful design in everyday tech objects. First launched at the White House in 2000 as an official project of the White House Millennium Council, the annual Awards program celebrates design in various disciplines as a vital humanistic tool in shaping the world, and seeks to increase national awareness of design by educating the public and promoting excellence, innovation, and lasting achievement.