NexOptic Developing Transformative Outdoor Recreational Consumer Product with Award-Winning Firm "NewDealDesign" - Seite 2

Inaugural Outdoor Recreation Consumer Device

NexOptic's first consumer product will incorporate a unique, compact form factor synonymous with Blade Optics™. The device is being designed to have broad ranging outdoor recreational applicability, suitable for enhancing activities such as hiking, fishing, sporting events, wildlife viewing and more. NexOptic's first consumer product is intended to leverage the software interactions consumers expect from modern devices while incorporating a transformative optical product design and feel. With the new design, the Company plans to marry optical precision and novel features intended to eliminate the traditional pain points for sport optics users of targeting and spotting.

As previously reported in 2016, NexOptic believes the sport optics market, in addition to mobile devices, are ideal initial target markets for the Company's disruptive Blade Optics™ lens technologies; and the Company believes this segment has tremendous growth potential given the increased demand for connected devices and numerous applications for long range imaging.

In April of this year, The Outdoor Industry Association reported: "In 2016, nearly half of all Americans - 48.6% - reported participating in at least one outdoor activity. That equates to 144 million participants, who went on a total of 11 billion outdoor outings."

NewDealDesign has been retained by NexOptic to conceive, design, and assist in delivering to market the innovative inaugural product for Blade Optics™. NewDealDesign will bring their integrative approach to strategy, design, engineering, product experience, and branding. NexOptic will own 100% of the finished product and its related IP developments.

"We are designing our first consumer product for the broad spectrum of outdoor activities," stated John Daugela, CEO of NexOptic. "We intend to create a product that has applicability for the hiker, hunter, fisherman, sports fan, wildlife observer and more." He added: "There is a vast addressable market opportunity here for Blade Optics™ and its long-range viewing capabilities. Our goal is to equip modern outdoor enthusiasts with an innovative product that transforms the way they see, learn, and connect with the world."