VIP.com Becomes the First Chinese Retail Partner of London Fashion Week

London (ots/PRNewswire) -

Partnership to boost future of British Fashion Industry

Vip.com, one of the most successful e-commerce brands in Asia, is
delighted to announce an innovative, unique and exciting partnership
with the British Fashion Council and London Fashion Week.

(Photo: https://mma.prnewswire.com/media/642747/Vip_and_British_Fa
shion_Council.jpg )

The new relationship is truly special as this is the first time a
Chinese retailer becomes an Official Sponsor of London Fashion Week.
Vip.com will be working closely with British brands to help them
launch in its hugely lucrative and ever-expanding home territory.

"The fashion market in China is extraordinarily sophisticated and
fast paced, and hungry for new design talent," says Jenny Jioe,
Managing Director of Fashion at Vip.com. "Our consumer is aware of
London's creative pedigree, and ready for both news and product. I
know from first-hand experience that the brands in London, with all
their energy and unbridled creativity, are precisely what we are
looking for."

Vip.com is one of China's top 3 ecommerce retailers, with annual
retail sales of $11.2b, 57.8million active customers, over 335million
orders in 2017, and eight individual international sourcing offices.
In 2016 Forbes ranked Vip.com as No.2 in its top 100 companies with
the highest growth.

London Fashion Week is a renowned launch pad for emerging fashion
talent. "The nature of working with so many new businesses, is that
they don't have the advertising power of the global fashion brands,"
says Caroline Rush, Chief Executive British Fashion Council. "What
they have is incredible products that a fashion-forward Chinese
consumer is going to love. Our role is to shine a light on these
businesses and work with our partners at Vip.com to introduce these
brands to a highly engaged audience in China."

The new partnership takes sponsorship at London Fashion Week into
new, global realms of business and marketing savvy. "We are going to
stage a show that is exclusive run by Vip.com," says Paul Tyce, the
Chinese e-commerce site's UK country manager. "We will offer live
streaming to our customers in China, in-depth cooperation with
designers, and fashion and art exhibitions. This isn't just about
title sponsorship."

ots Originaltext: VIP.com and British Fashion Council
Im Internet recherchierbar: http://www.presseportal.de

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Notes to editors:
The British Fashion Council (BFC) was set up in 1983 to promote
British fashion internationally and co-ordinate this promotion through
fashion weeks, exhibitions and showcasing events. The BFC now supports
designers beginning at college level and extending to talent
identification, business support and showcasing schemes to help
British designer businesses develop their profiles and business
globally and promote British fashion and its influential role in
Britain and London. The BFC Colleges Council offers support to
students through its Foundation, BA and MA scholarships, links with
industry through design competitions and Graduate Preview Day. Talent
identification and business support schemes include BFC Fashion Film;
BFC Rock Vault; BFC Headonism; BFC/GQ Designer Menswear Fund;
BFC/Vogue Designer Fashion Fund and NEWGEN. The BFC supports Boden's
Future British initiative. The BFC also runs and owns charities
including the BFC Fashion Arts Foundation, the BFC Fashion Trust and
the BFC Education Foundation. Showcasing initiatives and events
include London Fashion Week, London Fashion Week Men's, LONDON show
ROOMS, International Fashion Showcase, London Fashion Week Festival
and the annual celebration of excellence in the fashion industry: The
Fashion Awards.
Vipshop (NYSE: VIPS) is an e-commerce platform established in 2008.
Pioneering the flash sales model of"selective brand, deep discount,
limited offering", Vipshop covers wide product categories ranging from
apparels, shoes & bags, cosmetics, maternal and child products, home
goods to foods and more. Among the 6,000 selected brands Vipshop
partners with, nearly 100 brands has secured an exclusive cooperation
with Vipshop. In 2016, Vipshop reached annual net revenue of $56.59
billion RMB, with 269.8 million total annual orders and 800 thousand
average daily orders. Today, Vipshop records 300 million registered
members and 84.4% repeat purchase rate. Since its IPO on 23rd March,
2012 in the New York Stock Exchange (NYSE) to 30th Sep, 2017, Vipshop
has realized profitability for 20 consecutive quarters. The world's
largest online discount retailer and the third largest e-commerce
platform in China, Vipshop has established a flash sales model that
becomes one of the three major business models in China e-commerce
space.