ESports Taking Media Content Opportunities to New Levels Along With Booming Growth Potentials

PALM BEACH, Florida, April 24, 2018 /PRNewswire/ --

MarketNewsUpdates.com News Commentary 

According to Newzoo research market firm, in the coming year the global esports economy is expected to grow to more than $905 million, a year-on-year growth of 38%. The majority of this, 77%, will be generated directly (sponsorships and advertising) and indirectly (media rights and content licenses) through investments made by endemic and non-endemic brands that will spend $694 million, an impressive 48% increase since last year. Newzoo CEO Peter Warman states "As a consumer phenomenon, esports continues to grow its huge base of passionate fans across the globe. As a business, esports is now entering a new and critical phase toward maturity. Big investments have been made, new league structures have been launched, sponsorship budgets have moved from experimental to continuous and international media rights trade is starting to heat up. Industry professionals believe that the scope of the esports industry-and its rapid rate of growth-should paid close attention in the coming year. Active companies today include: QYOU Media Inc. (TSX-V: QYOU) (OTC: QYOUF), Electronic Arts Inc. (NASDAQ: EA), Take-Two Interactive Software Inc. (NASDAQ: TTWO), Activision Blizzard (NASDAQ: ATVI), Tencent Holdings Limited (OTC: TCEHY).

QYOU Media Inc. (TSXV: QYOU.V) (OTC: QYOUF) BREAKING NEWS: QYOU Media today announced that its programming formats now reach an addressable audience of more than 300 million consumers globally. This marks a threefold increase in distribution reach in six months, fueled by significant new partnerships across Asia, Africa, Europe and North America.

New partnerships with iflix, Go Media and Jio combined with the launch of the company's first original programming format, Heads Up Daily (HUD) have driven this growth. HUD, a one-hour daily esports format was picked up by Canada's Super Channel and most recently WPT Distribution, reflecting the growing appetite for broadcast quality esports content for multiscreen television distribution.

Curt Marvis, CEO and Co-Founder, QYOU Media says: "We're living through a period of incredible change as the largest generation ever born and the Gen Z's that follow them dramatically remake the entertainment landscape with a love of short-form and social video content. More and more, we're engaging with broadcasters, MVPDs and mobile network operators who understand that to meet the needs of these subscribers they have to have the best of that digital-first content integrated as part of their programming line-ups.