HEINEKEN Appoints New President Asia Pacific Region

Amsterdam, 26 April 2018 - Heineken N.V. today announces the appointment of Dolf van den Brink as President of the Asia Pacific region from 1 October 2018. Dolf van den Brink will join the Executive Team reporting to Jean-François van Boxmeer, HEINEKEN's Chairman of the Executive Board and CEO.

Van den Brink succeeds Frans Eusman who will take on the position of Executive Director Global Audit after eight years on HEINEKEN's Executive Team of which the last three years leading the Asia Pacific region. Frans Eusman will succeed Joop Brakenhoff who has decided to leave HEINEKEN after eight years at the helm of the Global Audit function. In his new role, Eusman will also take on non-executive board positions at companies in which HEINEKEN has a significant shareholding.

Dolf van den Brink currently serves as Managing Director at HEINEKEN Mexico (Cuauhtémoc Moctezuma), the company's largest Operating Company. Prior to this position, he was Managing Director at HEINEKEN USA from October 2009 until August 2015. Van den Brink joined the U.S. business in 2009 following a successful four-year tenure as Commercial Director at Bralima, HEINEKEN's Operating Company in the Democratic Republic of Congo (DRC). Dolf van den Brink started his HEINEKEN career in 1998 in the Netherlands as a commercial management trainee. Between 1999 and 2005, he worked in various marketing and commerce roles at Vrumona, HEINEKEN's Dutch soft drinks business, and at Global Commerce.

Jean-François van Boxmeer commented: "I am pleased that Dolf van den Brink is stepping in Frans Eusman's footsteps leading our business in the Asia Pacific region. Dolf has an outstanding track-record building high performing teams in both developed and developing markets. His strong leadership and people skills, coupled with his strategic, commercial and marketing insights, will be very valuable assets in driving continued growth in the Asia Pacific region. I welcome Dolf to the Executive Team and look forward to working directly with him."

"Frans Eusman has been a vital member of our Executive Team for eight years and has made a significant contribution to our business. As President Asia Pacific for the past three years, he has driven strong top and bottom-line results in this important region. His robust support behind the Tiger brand has made it the €1 billion brand it is today. Prior to his current job in Asia Pacific, Frans was instrumental in driving efficiencies and cost savings as the company's Chief Business Service Officer. I am confident that Frans will continue to add significant value to the business in his new role."