Macy’s Honors Breast Cancer Awareness Throughout October

Macy’s is proud to continue its support in the fight to eradicate breast cancer this October. Throughout Breast Cancer Awareness Month, Macy’s will give stylish shoppers the opportunity to help raise awareness and funds in a variety of ways. The Pink Shop has returned, an online assortment of pink merchandise at macys.com/pinkshop that benefits organizations dedicated to battling breast cancer. Macy’s partnership with Ralph Lauren’s Pink Pony Fund continues with an exclusive $5 bracelet that gives back and unlocks savings Oct. 1-8, and through Macy’s charitable round-up program, Make Good Cents, customers will be able to donate their change to the Breast Cancer Research Foundation (BCRF) Oct. 9-31.

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Throughout Breast Cancer Awareness Month, Macy’s will give shoppers the opportunity to give back by donating change to benefit the Breast Cancer Research Foundation and shopping motivational product that gives back at macys.com/pinkshop; Ideology Fight Like A Girl Breast Cancer Research Foundation T-Shirt, Created for Macy's, $29.50; macys.com/pink (Photo: Business Wire)

“Macy’s is deeply committed to supporting cancer awareness, with a focus on breast cancer, and we are proud to have donated more than $27 million to the search for a cure since 2000,” said Sam Harrison, vice president of giving and volunteerism at Macy’s. “This is a disease that touches many inside and outside of our Macy’s family, and we are dedicated to partnering with organizations like BCRF and Ralph Lauren’s Pink Pony Fund on their important work.”

Pink Shop

Macy’s online Pink Shop is an annually curated assortment of product that supports organizations whose important work seeks a cure for a disease that impacts our families, friends and colleagues across the globe. Beginning today, customers can visit macys.com/pinkshop, where they will find an array of pink-themed finds for the entire family, from apparel to accessories, watches, luggage, jewelry, cosmetics, fragrance, and more.

The online Pink Shop will include an expertly curated selection from top brands like Ideology, Thalia Sodi, Movado, Wacoal, Samsonite, Alex Woo, Peter Thomas Roth Fine Jewelry, Coach, Estée Lauder, Unwritten, Origins, Bobbi Brown, Clinique, and KitchenAid.

Ideology’s special collection created for Macy’s is filled with inspiring messages of hope and strength. Words like “I am strong” and “She’s a fighter” are emblazoned on soft t-shirts and sweatshirts. Now through Oct. 31, 2018, Macy's will donate 20 percent of the purchase price from these items to BCRF.