Xerox Shows New Ways Customers Can Connect Physical and Digital Worlds at PRINT 18

New Xerox Corporation (NYSE:XRX) printing technology, workflow software and personalization solutions to be unveiled at PRINT 18 next week will showcase innovative ways to bridge the physical and digital worlds so businesses can grow and succeed in the competitive graphic communications market.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180928005052/en/

From workflow software to personalization solutions, Xerox is giving customers new and innovative ways to bridge the physical and digital worlds this year at #PRINT18. (Graphic: Business Wire)

Xerox is introducing two new features for the Xerox Iridesse Production Press – High Definition Emulsion Aggregate (HD EA) white dry ink and extra-long sheet sizes. The Xerox Iridesse Production Press launched in May 2018 as the first digital press that can print CMYK and up to two specialty colors in a single pass at 120 ppm with spot-on registration.

“We’ve been floored by what our Iridesse Press can do for remarkable and eye-catching ads, cards and posters,” said Ben Glazier, CEO, Glazier Design. “The Iridesse has given us exceptionally high-quality printed collateral. Even on some of our most demanding and quick turnaround jobs, we’ve been able to bring the jobs to life, and didn’t need to use any litho processes in any of the collateral, saving us days.”

With the new HD EA white dry ink, print providers can apply special spot effects to transform ordinary printed pieces into ones that tout a unique physical look and feel. It can be layered under or over CMYK – or both for double impact – on a wider range of media including black, transparent or metallic stocks, craft paper, and synthetics and polys.

Additionally, the press can print on extra-long sheets up to 13″ x 47.24″ and can auto-duplex extra-long sheets up to 28.5″ long. This makes it possible to do a tri-fold brochure that folds to 8.5″ x 11″ – useful for marketing collateral like menus, product and real estate brochures.

Highly effective, personalized cross-media

XMPie Circle PersonalEffect Edition, a software-as-a-service solution for managing your multichannel marketing campaigns, will be on display. With this software for automating the deployment of print and digital touchpoints, users can also track results and find out which messages are working best with which people, in which context and in which media.