Citi Retains Top Honor as World’s Best Digital Bank 2018 by Global Finance

Citi has again been named the World’s Best Digital Bank by Global Finance magazine. As the World’s Best Digital Bank, Citi was selected from 300 banks globally, that were assessed against a wide range of criteria focused on strategy, features and functionality in the online and mobile channels. Selection criteria included acquiring, retaining and servicing online customers, success in getting clients to use digital offerings, growth of the online customer base, breadth of products offered, evidence of tangible benefits gained from digital initiatives, and website design and functionality.

“Digital transformation is reshaping our world, bringing companies, partners and their customers closer together than ever before,” explained Naveed Sultan, Global Head of Treasury and Trade Solutions, Citi. Mr. Sultan further stated, “Part of this accelerated digital trend is the shift in our clients’ expectations for a better experience, and data driven insights, along with integrated and innovative solutions which assist them in being successful in a digital economy. Winning this year’s World’s Best Digital Bank Award affirms Citi’s commitment to support our clients as they respond to rapid market shifts, as we deliver exceptional client experience through continuous innovation.”

"Our strategic decision to go 'mobile first' several years ago, has been transformative for our business," said Citi Global Consumer Banking CEO Stephen Bird. "As banking moves beyond the bank, we are rapidly becoming our customers' 'always on' financial partner, delivering a simpler, better, faster experience direct to the consumer. We are proud to be recognized as the world's Best Consumer Mobile Bank."

"We are extremely pleased to have been recognized by Global Finance as this year’s best digital bank globally," said Tapodyuti Bose, Global Head of Channel and Enterprise Services, Treasury and Trade Solutions, Citi. "This award recognizes our unwavering commitment to providing the best client experience by creating innovative digital solutions. Over the last year we have made significant enhancements to our CitiDirect BE and CitiConnect solutions, and our clients have come to rely on Treasury and Trade Solutions as the industry leader and a technology pacesetter.”