Moldcell’s Digital Transformation Journey Started with Lifecell Digital Services

At the press conference held at the Mobile World Congress 2019, Lifecell shared its achievements after announcing its new approach to the telecom sector last year. As the first telecom operator to use DO1440 strategy outside Turkey, Moldcell shares the same vision with Lifecell and continues to digitalize its services and processes.

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Lifecell Chairman Kaan Terzioglu and Moldcell's CEO Barkin Secen at the Mobile World Congress (MWC) 2019. (Photo: Turkcell)

Lifecell DO vision and strategy 1440 changed the direction of the telecommunication industry by combining its telecom and OTT abilities. The 1440 strategy increases the interaction a telecom operator has with its customers to 1440 minutes in a day and provides the best digital experience to customers with digital services.

Turkcell (NYSE: TKC) (BIST: TCELL) is the first telecom operator to implement 1440 strategy and transform itself to the world’s first Digital Operator. This move has brought 49% bi-annual cumulative growth in its revenue and 90.2% bi-annual growth in its EBITDA over the past two years (as of the end of Q4 2018) and with these results the company has become the world’s fastest growing operator in last 3 years.

Lifecell’s digital services were introduced to Moldova following the partnership announced in 2017, and Moldcell holds an important position in Lifecell’s partnerships as the first operator of Lifecell’s digital export.

Moldcell Captured Digital Growth with Lifecell’s digital services

At the press conference held in Barcelona, Lifecell Chairman Kaan Terzioglu shared the progress Lifecell made within the past year: “Just a year ago, at this same booth we said that we would be launching the ‘digital export era’ and opened up our digital model to the world. In our meetings, operators all around the world recognized the need for the 1440 strategy. Within a year, Moldcell has shown a visionary approach and chosen Lifecell’s digital services. Today 9 operators in 3 different continents, have started to implement the 1440 strategy - already proven to be successful in 6 countries. Moldcell chose Lifecell to further expand its current digital services in 2017. The partnership with Moldcell is the first of many digital exports Lifecell has realized. Through the partnership Moldcell captured digital growth with Lifecell’s digital services as a digital operator that contributes to the digital economy in its country.”