The Six Stars of the Cannabis Industry in 2019 - Seite 2

Not only is OrganiGram racing ahead in distribution and production, it's also leveraging technology to gain an edge on its competition in the adult recreational beverage and edible markets. In a recent press release, the company announced a brand-new rapid-onset nano-emulsion technique which is set to revolutionize how recreational products are created.

"This is an exciting time for cannabis product development," says Greg Engel, CEO, Organigram. "We know that predictability and reliability are important to adult consumers of cannabinoid-infused products. We also believe that a powder additive will offer consumers a unique and differentiated offering, along with convenience and discretion. Allowing consumers to make their own choice as to which beverage they will infuse opens up a new consumption experience for Canadian cannabis consumers."

TruTrace Technologies (TTT.V, TTTSF)

TruTrace is unique. It doesn't deal in cannabis - it deals in information. Big Data that could help transform how the cannabis industry is viewed by the wider marketplace.

The company has two businesses. First, there's the company's supply chain innovation: indexing and searching through a huge database that includes information from across the cannabis world. Right now, every jurisdiction manages cannabis a little differently. The legal market is tightly regulated.

In California, for instance, there's the California Cannabis Portal - a system for tracking changes in regulatory patterns that could affect California's pot market — which will be worth $5 billion by 2020.

It's no secret that companies and customers love this kind of service - it makes managing risks much easier, it protects the IP of different strains, and it makes sure there's a level playing field, cutting out the black market. But TruTrace is going one step further.

In 2018, the company created a software platform for tracking the origins and quality of different cannabis strains, bringing accountability and authenticity to the market. TruTrace's platform, StrainSecure, uses sophisticated security protocols to collate and manage a large amount of cannabis data - from strain info to regulatory measures to consumer protection.

StrainSecure certifies and verifies all the information it collects and protects products from being tampered with. The platform also serves regulators and customers by offering "seed to sale" breakdowns of every cannabis strain - protecting IP while offering authorities and customers the chance to see exactly where each product originates, and what it can do.