Deliveroo, Costa Coffee and BrewDog are the UK's Fastest Growing Brands in the 2019 BrandZ Top 75 Most Valuable UK Brands Ranking - Seite 3

BT

Telecom providers

$12.2

-11%

4

6

Sky

Telecom providers

$10.1

-16%

5

7

Tesco

Retail

$9.2

1%

7

8

Lipton

Beverages

$9.1

5%

8

9

Dove

Personal care

$6.5

8%

10

10

Barclays

Banks

$5.7

-10%

9

Note: BrandZ is the only brand valuation ranking that combines validated financial data with consumers' opinions to calculate the value a brand contributes to the business that owns it.

'Fame' is not enough

The fastest-growing brands in the BrandZ UK Top 75 are viewed by consumers as different in a very meaningful way. The big-name brands are very salient – they jump readily to consumers' minds – but they are not considered to be meaningfully different. As a result, their relevance and their brand value are both slipping. Nor are they deemed particularly innovative, scoring 104 (down from 105 in 2018), compared with 113 for the BrandZ Global Top 100 and an average of 100. They are also less 'loved', engendering less of a positive emotional connection and predisposition to buy than brands in the rest of the world.