Why the Magic Mushroom Story Could be as Big as the Cannabis Boom - Seite 2

Yield Growth also announced its entry into the edible mushroom market with an agreement to acquire 30% of Absolem Health Corp., owner of One Up Pure Energy, which has edible mushroom snacks registered with Health Canada. Now Yield has set up Flourish Mushroom Labs as a wholly owned subsidiary and this library of 9 mushroom formulas is its first announced acquisition. "These healthy edible mushroom formulations have the potential to be made with psilocybin mushrooms in jurisdictions where magic mushrooms are legal," says Yield Growth CEO Penny Green, "We are pleased to add mushroom formulas to our extensive catalogue of formulas to our cannabis formulas which are at various stages of commercialization."

Other related developments in Yield Growth's industry include: 

Charlotte's Web Holdings Inc.(CSE:CWEB)(OTCQX:CWBHF) just announced that Russell Hammer has joined the Company as Chief Financial Officer, effective tomorrow, August 15, 2019. Mr. Hammer, who has most recently served as an advisor in private equity investments, brings more than 30 years of finance experience in the retail, tourism and technology sectors. With his experience leading multi-billion-dollar multinational companies, he is the latest top-tier executive to join Charlotte's Web as the Company accelerates its growth and evolution into a global consumer packaged goods ("CPG") brand. Mr. Hammer replaces Rich Mohr, who as CFO has overseen the Company's successful transition to a publicly traded company and market leader in hemp CBD products. "Russ's appointment aligns perfectly to support the Company's evolution over the past few years from an early stage organization to a leading public company, into its next phase transitioning to a global CPG company. His breadth of international finance experience across a range of industries, as well as expertise in building operational infrastructure, applying forward-looking analytics, M&A, and accessing capital markets will help us scale the business in a financially stable way," said Deanie Elsner, CEO of Charlotte's Web. 

Green Growth Brands Inc.(CSE:GGB)(OTCQB:GGBXF) just announced that it will open 100^th Seventh Sense Botanical Therapy mall-based shop. The first Seventh Sense shop opened in early February. "This is a huge milestone for Green Growth Brands and Seventh Sense," said Peter Horvath, CEO of Green Growth Brands. "We believe we have created the largest and most valuable network of brick and mortar CBD shops in the country." Seventh Sense shops retail high-quality botanical therapy CBD-infused personal care and beauty products at affordable prices. The product offering includes over 100 SKUs across bath, body, face, therapeutic, and sleep categories.