Triller Announces Record-Breaking Growth, New Funding by Proxima Media and Acquisition of AI Music Platform

Proxima's funding supports Triller's aggressive growth strategy, which has grown 500 percent in the last year alone, including the acquisition of UK-based MashTraxx, to unlock video editing and tracking capabilities for Triller's 60m users

LOS ANGELES, Oct. 23, 2019 /PRNewswire/ -- Triller, the AI-powered music video platform, today announced a new round of funding, led by Proxima Media, and the acquisition of AI technology. Proxima Media brought in a consortium of well-known industry veterans to support the funding round, which brings a new level of support to Triller. The new funds will fuel continued growth and product enhancements as Triller quickly becomes the premier destination for music sharing, content creation, and artist discovery in the music industry, with its sights set on overtaking competitor TikTok. 

Triller has grown 500 percent organically year-over-year, with 13 million active monthly users and 60 million total downloads. The company's recent acquisition and integration of MashTraxx, a machine learning platform for music and video editing, with nine industry-defining patents, will provide Triller users with next-generation editing tools to create and track powerful, attention-grabbing, and shareable content. Triller has the highest engagement of any music social platform in terms of daily time spent on the application, with its users spending an average of 20 minutes per day and creators spending over one hour.

"Triller prioritizes creators, allowing them to showcase their work and connect with their audiences through the universal language of music," said Mike Lu, CEO of Triller. "This funding round reflects broad support from savvy, successful investors that appreciate our relentless focus on artist discovery and continuous expansion of Triller's groundbreaking AI technology. Proxima Media's team and expertise give us access to unparalleled content and IP."

"Triller has grown at an incredible rate in a competitive market, and has fundamentally expanded opportunities for content creators to reach new audiences," said Bobby Sarnevesht, partner at Proxima Media and now executive chairman of Triller. Mr. Sarnevesht, who has a deep background in technology and music, has taken operational control of Triller as part of this transaction. "Now, with the added support of Proxima Media's access to well known professionally generated content and IP, we are confident Triller will become the go-to platform for music social sharing," he continued.