Groupe Média TFO continues its digital transformation, hitting 1 billion views on YouTube
"Proudly Educational, Proudly Francophone"
TORONTO, Ontario, Dec. 3, 2019 /CNW/ - Groupe Média TFO, Ontario's French-language multi-platform public broadcaster, reached an important milestone today with more than a billion views on its YouTube channels. This milestone achievement once again confirms the company's leadership role in digital education and its position as a major player of Francophone content broadcasting on the Web. To mark this pivotal moment, Groupe Média TFO launched the "Proudly Educational, Proudly Francophone" campaign alongside the Honourable Stephen Lecce, Minister of Education, and the Honourable Caroline Mulroney, Minister of Francophone Affairs.
Since launching its first channels in 2010, Groupe Média TFO has continued to increase its digital presence through its YouTube network, which now features 22 channels. The strategy has already paid off, with two YouTube awards, including a Silver Play Button for Mini Dorémi and a Gold Play Button for Mini ABC.
Groupe Média TFO is a successful public media company model. It has transformed itself, switching to Web technologies and Web spaces. By seizing all the opportunities provided by digital innovation, Groupe Média TFO is now distributing its content to every single one of its audiences, whether they hail from Ontario or China. These efforts to conquer new markets make it possible to actively participate in the expansion of the Francophonie, both in minority communities and across the world.
"We owe this success to the vision and talent of our teams and collaborators, as well as their innovation, which Groupe Média TFO values greatly. This is the work of many years of analysis and
effort to better understand how children explore their digital world and how we can better support them. We are incredibly proud of this achievement," said Carole
Beaulieu, Chair of the Board of Groupe Média TFO during an event celebrating the milestone for Groupe Média TFO's YouTube channels.
- Carole Beaulieu, Chair of the board
During this event held in Groupe Média TFO's Toronto studios, Ms. Beaulieu was joined by the Honourable Stephen Lecce, Minister of Education of Ontario, and the Honourable Caroline Mulroney, Minister of Transportation and Francophone Affairs of Ontario.
"We are proud of the work of our partners in promoting French-language education benefiting students and their families. We celebrate Groupe Média TFO for creating high-quality digital education content inspiring children here in Ontario and around the world," said Minister Lecce. "I congratulate Groupe Média TFO for reaching such an impressive milestone and I wish them every success as they achieve their next billion views."