#NOCOMPETITION

SK-II and Olympic Athletes Challenge Women To Shatter Toxic Competitions In Beauty

LOS ANGELES, Feb. 12, 2020 /PRNewswire/ -- Competition. We say it's a good thing. That it brings out the best in us. It pushes us further, drives us harder, makes us stronger. We welcome it, celebrate it and revel in it. But there is one place where it is not. Where it is not a celebration but pressure. Where it is not glorious but toxic. Beauty. It is the one competition that no one signed up for, but still everyone ends up in. Competing beauty standards, rules and limitations. These toxic competitions dictate how we should look, feel and act, creating pressure that holds us back in our daily lives.  

As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, global prestige skincare brand SK-II teams up with top Olympic athletes to declare #NOCOMPETITION, in a stand to take the competition out of beauty. Through sparking conversations, SK-II hopes to inspire women to define what beauty means to them and not take part in these toxic competitions. Because pressure should never dictate our choices.

Watch on YouTube: #NOCOMPETITION: SK-II and Olympic Athletes challenge women to shatter toxic competitions in Beauty

Calling out toxic competitions in beauty, top Olympic athletes—Simone Biles, the world's most decorated gymnast, LiuXiang, world-record holder swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team open up about their personal experiences on their social channels, sending a powerful message—"We won't compete anymore. Beauty is #NOCOMPETITION."

#NOCOMPETITION was also officially unveiled at The 2020 MAKERS Conference by SK-II, worldwide partner of the International Olympic Committee (IOC).

Speaking at The 2020 MAKERS Conference, YoeGin Chang, Brand Director, SK-II Japan shared, "Beauty can be many things. But one thing it should never be, is a competition. As the world directs its attention towards and celebrates the greatest competition for humanity, the Olympic Games Tokyo 2020, we want to take this opportunity and call out the toxic competition in beauty that women face every day that dictates how they look, feel and act. SK-II is, at our core, a human brand. We want to use our voice as a force for good to create positive change in the world today. We would like everyone to join us by lending your voice to #NOCOMPETITION."