Enthusiast Gaming and G FUEL Forge Multi-Year Partnership

Partnership encompasses Luminosity Gaming esports sponsorships, influencer engagement, event activations, and media advertising that spans across Enthusiast Gaming’s diverse platform

TORONTO, May 06, 2020 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX)(OTCQB: ENGMF)(FSE: 2AV) today announced a new partnership with leading gaming energy drink brand G FUEL, to build an integrated marketing campaign that leverages the full Enthusiast Gaming platform and its reach of over 200 million gamers.  The multi-year partnership will utilize Enthusiast Gaming’s platform to help increase G FUEL’s brand awareness and continue to drive market share. This partnership is also monumental for Enthusiast Gaming and its esports organization, Luminosity Gaming, as it continues to validate its dominance within the gaming space.    

Founded in 2012, G FUEL provides a healthier, more effective alternative to standard energy drinks. Professional esports players and gamers around the world rely on G FUEL’s natural, sugar-free, focus-enhancing and high-performance energy products to take their gaming to unprecedented levels. Because of the size and scale of its platform, Enthusiast Gaming and G FUEL will create a fully customized marketing campaign that will communicate G FUEL’s key messaging strategy and engage specifically with its target market.

Enthusiast Gaming will leverage its platform of gaming and esports communities to promote G FUEL by providing user generated content, influencer marketing, online entertainment and advertising across its entire media network. G FUEL will be a key sponsor of Luminosity Gaming, a significant alliance between two leaders in the industry. Luminosity Gaming is one of the world’s top esports organizations, the owners of seven professional esports teams and home to many of the most influential content creators and elite esports athletes. G FUEL will tap into Luminosity’s influencer and content creator network to reach its combined social following of over 60 million fans. As a sponsor, the G FUEL logo will be placed on Luminosity’s jerseys.