PROS Recognized for Artificial Intelligence Innovation in SalesTech with 2020 AI Breakthrough Award

PROS (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that it has been selected as the winner of the “Best AI-based Solution for Sales” award in the 2020 AI Breakthrough Awards program conducted by AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.

Built on an AI-platform, PROS solutions effectively leverage AI to drive business value through outcomes like more personalized and profitable pricing and product offers, leading to more sales and customer satisfaction. The comprehensive suite of PROS selling solutions provide tools that automate sales tasks such as lead generation, quoting and pricing.

“Digital transformation is driving a massive shift in how businesses engage customers, sell products and services, and create a better buyer experiences, and AI is perhaps the most promising new technology in this shift,” said James Johnson, managing director, AI Breakthrough. “As AI becomes a central pillar of the sales and customer experience, PROS innovative investment in AI is at the forefront in this area, already driving impressive results and value to their customers. We extend our congratulations to the team at PROS and are thrilled to present to them our ‘Best AI-based Solution for Sales’ award for 2020.”

The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories, including AI platforms, Deep Learning, Smart Robotics, Business Intelligence, Natural Language Processing, industry specific AI applications and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.

PROS aligns to customers’ needs in three critical areas: AI-powered capabilities to support digital transformation and transition to digital selling models, better capacity to consume PROS services through a services architecture delivered through the cloud and the enhanced ability to deliver business insight through AI and Data Science – including the ability to allow a customer to implement their own machine learning models within PROS framework.