Taat Engages Flinnwest to Deploy Investor Relations Strategies and Full-Scale Digital Media Initiatives for Beyond Tobacco Launch

With the launch of Beyond Tobacco cigarettes set to occur within the next 100 days, the Company has retained White Rock-based investor relations and digital media firm Flinnwest to oversee investor relations for Taat, make updates to the Company’s online presence, and execute social media campaigns to create visibility for both Taat as a company and Beyond Tobacco as a product. Taat intends to leverage Flinnwest’s expertise and technology stack to drive investor interest and promote strong conversion rates using an in-house investor relations team. Further, Flinnwest is to make revisions to the Company’s website, corporate presentation, and social media channels, including placing age and location restrictions on social media channels in line with tobacco industry standards. By retaining Flinnwest, who performs similar services for other Canadian public companies, the Company expects it will be able to allocate a greater share of its internal resources to preparing for the Q4 2020 planned launch of Beyond Tobacco cigarettes.

LAS VEGAS and VANCOUVER, British Columbia, Sept. 10, 2020 (GLOBE NEWSWIRE) -- TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is pleased to announce that it has engaged Flinnwest Solutions Inc. (“Flinnwest”), an investor relations agency and digital media powerhouse based in White Rock, British Columbia, to provide investor relations services, in addition to carrying out tasks and campaigns relating to Taat’s online presence. As the Company’s base of shareholders and pipeline of prospective investors steadily expands, Taat has recognized the need for a full-service investor relations agency to build upon this momentum to cultivate additional interest, and correspondingly ensure all leads and inquiries are handled attentively. Flinnwest will also make key appearance and compliance revisions to Taat’s social media profiles, which will also be operated under Flinnwest’s administration, consisting of ongoing responsibilities to include content creation and campaign planning. Further, Flinnwest is to update the Company’s investor materials (e.g., corporate presentation, fact sheet) and main website to ensure Taat’s messaging is optimally conveyed in the context of the tobacco industry. Taat’s personnel will directly collaborate with Flinnwest’s operational team in the interest of achieving optimal results with investors and customers, as well as the media and prospective business partners.