Beyond Tobacco, Beyond Expectations

Taat CEO Provides Corporate Update Following $4,272,994 Non-Brokered Private Placement

After the Company closed a non-brokered private placement, as announced in its earlier press release, Taat CEO Setti Coscarella provides an overview of the Company’s most recent accomplishment, with commentary regarding the role of these achievements in relation to the Company’s near-term business objectives. With the launch of Beyond Tobacco cigarettes to occur within the next 100 days, Coscarella has sought to ensure that several key measures have been taken to potentially maximize initial performance and position the Company for long-term scalability and profitability.

LAS VEGAS and VANCOUVER, British Columbia, Sept. 11, 2020 (GLOBE NEWSWIRE) -- TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is pleased to provide a corporate update from its Chief Executive Officer following the Company’s closure of a $4,272,994 non-brokered private placement as announced in a press release issued earlier on September 11, 2020. To provide Taat shareholders greater visibility into the Company’s current affairs, Mr. Coscarella has assembled an overview of Taat’s most recent achievements with corresponding commentary on how these achievements, both individually and collectively, relate to near-term business objectives.

Ex-Philip Morris Commercialization Executive Tim Corkum Appointed Chief Revenue Officer

August 21, 2020 Press Release: Click or Tap Here

Setti Coscarella: “Many companies attempt to introduce novel or clever alternatives to tobacco cigarettes. No matter how good a given product may be, there is one factor that stacks the odds in favour of the ‘Big Tobacco’ firms allowing them to maintain market share with their legacy products, and that is distribution. When you consider that there are approximately 375,000 tobacco retailers in the United States¹ with different tobacco regulations at the state, or even sometimes county and municipal levels, capturing a portion of this market from very established players at a national level is an unfathomably complicated undertaking that requires an extremely sophisticated approach. Getting into national retail chains doesn’t just require getting them to take your product seriously, it also requires a professionally-prepared commercialization plan to ensure you can consistently turn a profit from selling the product in their stores. That requires a wholesale pricing matrix, negotiation of payment terms, incentives for performance, and many other safeguards to protect your profitability and brand image. These safeguards are standard for ‘Big Tobacco’ firms, which means if Taat is to compete with them, we must think and behave like them as well. In Mr. Corkum’s time at Philip Morris International as an account manager, supply chain expert, and commercialization executive, he has become thoroughly versed in driving retail market performance for sustained market share and positive bottom-line results. I am very confident that Mr. Corkum can apply his acumen in commercializing ‘Big Tobacco’ products to our endeavours in building the market footprint of Beyond Tobacco.”