Accenture Acquires REPL to Expand Retail Technology and Supply Chain Capabilities

Accenture (NYSE: ACN) has acquired REPL Group (“REPL”), a U.K.-based technology consultancy specializing in solutions for supply chain, workforce management, store operations and retail customer experiences. Terms of the acquisition were not disclosed.

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REPL is now part of Accenture. (Photo: Business Wire)

The acquisition expands Accenture’s capabilities that help clients across retail and adjacent industries transform their supply chains and operations and deliver seamless customer and employee experiences. REPL uses its deep retail expertise, coupled with cutting-edge technology skills, to help global businesses deliver sustainable value.

Founded in 2007, REPL is headquartered in Henley-In-Arden, U.K., with additional offices in London, Warwick and Leeds in the U.K. as well as in the U.S., South Africa and Germany. REPL’s team of approximately 440 professionals will join Accenture Technology.

“With COVID-19 permanently disrupting the retail landscape, businesses need technology more than ever to embrace change and deliver products to customers where and when they want them,” said Doug Blyth, a managing director at Accenture Technology in the U.K. and Ireland. “With REPL now part of Accenture, we have significantly grown our capabilities to help clients reimagine their supply chains, people and store technologies to become more efficient and meet new customer needs.”

Mike Callender, REPL’s founder and chairman, said, “Accenture and REPL are greatly aligned with a complementary set of retail and supply chain capabilities. Being part of Accenture will provide fantastic opportunities for our people and our clients as we combine our expertise, people-first approach and passion with Accenture’s end-to-end transformational capabilities and global reach. We’re thrilled to come together to take technology-led transformation to the next level for our clients.”

REPL has deep relationships with key ecosystem partners, including Blue Yonder, and is recognized as a Gold Consulting Partner in Blue Yonder’s Partner network. The acquisition will further Accenture’s Supply Chain & Operations functional focus to meet demand for Blue Yonder’s cloud-based solutions—for which Accenture was recently recognized as Customer Excellence Global Partner of the Year for supporting clients with customer-centric supply chain transformations that capitalize on a cloud-first approach.