Pandemic Increases Importance of Personal Vehicle and In-Dash Infotainment - Seite 3

Key highlights from the survey

• 47 percent of all vehicle owners surveyed feel their personal vehicle is more important than ever to them today versus pre-COVID.
• 62 percent with children in the household report their vehicle is more important than ever, versus just 39 percent of those with no children. Over one-third feel their vehicle offers a place of refuge during these challenging times.
• 91 percent of vehicle owners surveyed believe it is important to have radio in their dashboard, with 72 percent saying it is indispensable or very important.
• 78 percent of Millennials say radio in the dashboard is indispensable versus 69 percent of their generational counterparts.
• 64 percent of Gen Z/61percent of Millennials/65 percent with children place greater importance on dashboard entertainment/information today versus pre-COVID.
• 80 percent of all respondents say it is important for their in-vehicle dashboard entertainment to be personalized to their particular tastes and interests.
• Gen Z (91 percent) and Millennials (89 percent) rate personalization as important compared to Gen X (81 percent) and Baby Boomers (70 percent).
• Features most important to in-vehicle dashboard entertainment experience are free content (30 percent), not having to worry about upgrades/connection (28 percent), and being able to continue listening to a radio station digitally when the vehicle has gone out of broadcast range (25 percent).
• Gen Z (69 percent) and Millennials (68 percent) are by far the most likely of all generations to listen to different content in their vehicle than before COVID, and twice as likely as Baby Boomers (33 percent) to do so.
• Four in five vehicle owners (79 percent) feel it is very important that listening choices in their vehicle are free (radio/podcasts/etc.) versus subscription based.
• 60 percent agree that radio is great when they run out of things to listen to in their media library; 58 percent find the clutter of content choices too difficult to sift through, so they mainly listen to their pre-programmed radio stations.
• Over half of vehicle owners (52 percent) like having radio as the anchor for their media diet.

Xperi’s automotive technologies include DTS AutoSense, DTS AutoStage and HD Radio, designed to improve the in-vehicle experience, making it safer and more enjoyable. DTS AutoStage, built on the largest and deepest data set of broadcast and music metadata, combines over the air broadcast with IP-delivered content for a robust, richer, more personalized in-cabin infotainment experience. DTS AutoSense comprises occupancy and driver monitoring systems implemented at the edge. HD Radio, which resides in more than 70 million automobiles, is the most successfully deployed commercial digital radio system worldwide.