Fiverr Releases Third Global Small Business Needs Index, Highlighting the Strength and Optimism of Small Businesses and Entrepreneurs

Fiverr International Ltd. (NYSE: FVRR), the company that is changing how the world works together, today released its third Small Business Needs Index. The index analyzes data from the millions of searches across the platform. The services small businesses are looking for and search terms they use allow the marketplace to predict what’s important, what’s trending and what’s next for small businesses.

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Fiverr Small Business Needs Index (Photo: Fiverr)

The past year has been a whirlwind for small businesses as the COVID-19 pandemic forced worldwide stay-at-home orders and subsequent shutdowns. On top of their usual expectations to adapt to changing customer needs, many had to figure out how to digitally transform in order to survive. Now, over one year into the pandemic, many are still operating online or with limited in-person capacity.

“While this year has been a year of upheaval and change, we’ve also seen strength and resilience in ways we’ve never seen before,” said Hila Klein, COO of Fiverr. “Entrepreneurialism is still out there. Technologies are being used in new and innovative ways. People are getting more creative than ever. And most importantly, a recovery is in sight.”

Slim & Husky's, a pizza beeria based in Nashville, used Fiverr to enhance their e-commerce offerings and digital presence. “The past year was one that no small business, and especially no restaurant, could have prepared for - finding the right services to help us pivot our business was essential to our survival,” said Clint Gray, Co-founder at Slim & Husky’s. “Now, over one year into the pandemic, we are grateful for the help we received along the way and feeling hopeful for our future.”

When looking at services that have seen a significant increase in search over the past six months, five major global themes emerged. It is evident that these are areas where small businesses and entrepreneurs are focusing their efforts in order to rebuild, to pivot and for some, to even start fresh.

Creating Your Digital Storefront - Whether it is Amazon, Shopify, or Wordpress, Small Businesses are looking to create and optimize their digital presence.

• Amazon virtual assistant, 778%
• Shopify store design, 302%
• Shopify sales funnel, 103%
• Website design wix, 102%
• Wordpress theme customization, 63%

How to Recover and Building Back - One year into the pandemic building back is top of mind, starting with a focus on stronger finances and higher profits. We see this particularly evident in restaurants creating their own apps to avoid high delivery app fees.