Texas-Based WWV Places CAD $1.25 Million Order of TAAT for Distribution to its Retail Partner Network Spanning 38 U.S. States - Seite 2

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Starting this month, TAAT will begin to fulfill a USD $1 million / CAD $1.25 million purchase order from Dallas-based WWV, who is to distribute TAAT Original, Smooth, and Menthol to retailers across the United States alongside its current offerings in the tobacco alternatives category

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TAAT will begin to fulfill WWV’s purchase order starting in late April 2021, prioritizing different varieties based on predicted demand in each market as determined by WWV. At the option of WWV, the Company may dispatch partial shipments directly to WWV’s affiliated distributors to reduce lead times for deliveries to tobacco retailers in select regions. The Company intends to collaborate with WWV to align distribution initiatives with promotional campaigns in new markets to gain awareness of TAAT among smokers aged 21+.

WWV Chief Executive Officer Muhammad Abbas commented, “Even before the market-ready iteration of TAAT had been fully developed last summer, I saw its potential as a better alternative to a product consumed by over a billion people worldwide on a regular basis. In the vaping business, it is common for smokers aged 21+ to try electronic cigarettes as a substitute for smoking tobacco. However, we are regularly told about how they miss the sensation of igniting a cigarette, tasting and smelling the tobacco as it burns, seeing the smoke as they exhale, and flicking ashes in between drags. With our nationwide reach, we could not be more proud to place an order of this size with an objective of being one of the catalysts in distributing TAAT to retail stores in several new U.S. markets.”

TAAT Chief Executive Officer Setti Coscarella commented, “After seeding interest from smokers aged 21+ for a matter of months now, we have started to notice some patterns in terms of the flow of interest from smokers asking retailers for TAAT, who then go on to ask their respective wholesalers for the product. Although we have seen demand from all over the United States, we recognize the need to strategically identify which markets we will enter next. One prerequisite for doing so is securing distribution, and after discussions with WWV’s management team we have determined that they can get us into retailers in several of our high-priority markets. We are honoured that WWV was not only confident enough in TAAT for them to become our first distribution partner well in advance of the product launch, but also for them to have placed a seven-figure order of TAAT right at the outset of doing business. We look forward to working with WWV to grow our presence in the USD $814 billion tobacco industry as we lay the groundwork to build upon our success to date.”